eCommerce Fulfillment & Peak Preparations | Radial

eCommerce Fulfillment & Peak Preparations


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boxes in front of door

While customers feel the stress of holiday shopping right up to the moment they click the “buy now” button, that click is exactly when stress sets in for eCommerce businesses. 

As customer orders pour in, you have to act quickly to process the purchase, package the order, fill your carriers’ trucks, and get it shipped to your customers’ doorsteps. But when holiday deadlines loom, you can quickly find yourself falling behind or burning out.  

Thankfully, there are a few ways eCommerce businesses can scale their operations during the peak season. In this post, we’ll discuss 3 of them. 

Scale Your “Value Added” Services

During the holiday season, customers are more concerned with the presentation of their purchases than they might be at other times of the year. This means eCommerce businesses can’t afford to scale back the use of their branded packaging or personal touches to accommodate the peak season load if they want to keep customers happy. 

But as you well know, keeping up with the increased volume of orders can be difficult if you’re wrapping, embossing, and tying bows on every box. 

Luckily, there are ways you can scale your value-added services without drastically slowing down your fulfillment process. For example, you can prepare your personal touches and packaging before peak season really gets underway, to slim down on the amount of work you have to do when orders come flooding in. This might include writing your hand-written notes, embossing your brand name onto your boxes, and printing inserts. 

You might also want to find ways to replace traditional, boxed details with easily scalable digital versions. In essence, swapping out physical ribbon bows for a colorfully patterned box and hand-written thank you notes for personalized thank you emails. 

Regardless of how you choose to adjust your value-added services, make small changes here and there, and preparing early can save you precious time when it counts.  

Streamline Reverse Fulfillment

Whether your customers end up gifting the wrong size or color, or they receive a product with defects or damages, you’ll deal with more returns during peak season than other times of the year, as well. That’s just the nature of scaling your inventory and orders. 

But if you want to keep the return process simple and ensure your inventory up-to-date, you need to have a plan for restocking and damaging out returned products. 

One of the best ways to do this is by adopting an omnichannel order management system with reverse fulfillment capabilities. With it, you can send customers free shipping labels and instructions for returning products by mail. And if exchanges are needed, you can quickly and easily swap out the order from your warehouse with no hassle. This streamlined process makes reverse logistics painless for you and your customer experience great for them.

Speed Up Fulfillment

With Covid-19 in the mix, fulfillment is growing increasingly backlogged. And with peak season on the horizon, it doesn’t look like it’s going to get much better. 

That doesn’t mean you and your customers have to settle for painfully long order cycles, though. There are actually ways you can shave off time here and there to get products to your customers’ doorsteps faster. 

One of those ways is automation. With automation, you can pack, pick, sort, and ship orders around the clock to minimize downtime. And with the right process in place, you can actually get it done faster than it might get done by hand. At the same time, you can get inventory to your customers faster, by pinpointing the best locations to hold certain products with AI analytics. 

The result? You can fulfill orders faster and more easily, and keep all of your customers happy. 

Peak season is a stressful and exhausting time for eCommerce businesses. Between the uptick in orders and returns and the approaching holiday deadlines, a lot has to get done in a short amount of time. Luckily, eCommerce businesses aren’t on their own. By working with an omnichannel order management provider, they can scale their fulfillment process, value-added services, and reverse fulfillment effortlessly. And that means a more relaxing holiday for everyone involved. 

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