Radial Cookie Policy
Last modified: May 14, 2025
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. The website you visit may set cookies directly, known as first-party cookies, or may trigger cookies set by other domain names, known as third-party cookies.
Our Website Privacy Policy describes our practices for any personal data that our first-party cookies collect, store, or use.
Most web browsers allow you to directly block all cookies, or just third-party cookies, through your browser settings. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website as this setting may interfere with proper site operation.
Except for essential cookies, all cookies will expire after the duration set forth in the table below. Third-party cookie expiration periods are set by their respective owners.
Cross-Border Data Transfers
The cookies we use may process, store, or transfer personal data in and to a country outside your own, with privacy laws that provide different, possibly lower, protections. You consent to this transfer, storing, or processing when you consent to our cookie use. We are based in United States. Please review each third-party cookie provider’s policy to learn more about its location.
Changes to our Cookie Uses
We will post any changes to the way we use cookies on this page. If the changes materially alter how we use cookies, we will post a notice on our website. Please check back frequently to see any updates or changes to our cookie use notice.
We use the following cookies:
- Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website e.g., use of e-billing services. These are session and persistent cookies, where the temporary cookies last until you close your browser and permanent cookies remain on your device until you delete them.
- Analytical or performance cookies. These allow us and our third-party service providers to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. These cookies generate aggregate statistics that are not associated with an individualized profile and are persistent cookies that generally last up to 2 years.
- Functionality cookies. These cookies enable helpful but non-essential website functions that improve your website experience. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Advertisement cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
- Third Parties. Our website may contain helpful but non-essential features or plug-ins enabling third party services that use cookies, such as social network connectors, maps, advertising networks, or web traffic analysis services. These cookies may enable visitor identification across websites and over time. We do not control the third party’s use of those cookies, their duration, or their ability to share information with other third parties. Please note that some of the following third parties may use cookies and that these third-party cookies are likely to be analytical cookies or advertising cookies. We encourage you to review each party’s cookie disclosure/cookie policy if you are concerned about their cookie usage.
- You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
Necessary
| Id | Duration | Description |
| wt_consent | 1 year | Used for remembering user consent preferences to be respected on subsequent site visits. It does not collect or store personal information about visitors to the site. |
Functional
| Id | Duration | Description |
| __cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| _li_id | 2 years | Leadinfo places two 1st party cookies that only provides Radial insights into the behavior on the website. These cookies will not be shared with other parties. |
| _li_ses | session | Leadinfo places two 1st party cookies that only provides Radial insights into the behavior on the website. These cookies will not be shared with other parties. |
| lpv138061 | 30 minutes | This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view. |
| visitor_id138061 | 1 year | The Pardot visitor cookie includes a unique visitor ID and the unique identifier for the Pardot account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in the Pardot account. This cookie is set for visitors by the Pardot tracking code. |
| visitor_id138061-hash | 1 year | The Pardot visitor hash cookie contains the account ID and stores a unique hash. For example, the cookie name visitor_id12345-855c3697d9979e78ac404c4ba2c66533 stores the hash 855c3697d9979e78ac404c4ba2c66533, and the account ID is 12345. This cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding prospect information. |
Analytics
| Id | Duration | Description |
| _cfuvid | 1 year | Related to cloudflare rate limiting. |
| _ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| _ga_X5L4QD6SPV | 2 years | This cookie is installed by Google Analytics. |
| _zitok | 1 year | This is a first party cookie for maintaining a unique visitor identifier. This cookie is used for WebSights, FormComplete, Chat and Schedule products. It contains an opaque GUID to represent the current visitor. |
| pardot_utm_campaign | 1 month | This cookie is set by Radial to track a visitor’s original utm_campaign value. |
| pardot_utm_content | 1 month | This cookie is set by Radial to track a visitor’s original utm_content value. |
| pardot_utm_medium | 1 month | This cookie is set by Radial to track a visitor’s original utm_medium value. |
| pardot_utm_source | 1 month | This cookie is set by Radial to track a visitor’s original utm_source value. |
| pardot_utm_term | 1 month | This cookie is set by Radial to track a visitor’s original utm_term value. |
Advertisement
| Id | Duration | Description |
| _gat_UA-8721228-1 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behavior and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
| _gcl_au | 1 year | This cookie is placed by Google Adsense to store and track conversions. |
| _gcl_aw | 90 days | Used by Google Ads to store click information for conversion tracking. |
| _gcl_gs | 90 days | Helps track conversions from Google Ads campaigns. |
| _gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
| _fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
| AEC | 6 months | Ensures that requests within a session are made by the user and not other sites. |
| AnalyticsSyncHistory | 1 month | Used by LinkedIn to store information about the time a sync took place with the lms_analytics cookie. |
| ANID | 13 months | This cookie is used to show Google ads on non-Google sites. |
| bcookie | 1 year | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. |
| bscookie | 1 year | LinkedIn sets this cookie to store performed actions on the website. |
| DV | 24 hours | Used by Google to collect information for personalized ads and analytics. |
| fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
| GCL_AW_P | 90 days | Stores ad click data for campaign performance measurement. |
| IDE | 13 months | This cookie is used to show Google ads on non-Google sites. |
| lang | Session | LinkedIn sets this cookie to remember a user’s language setting. |
| li_gc | 2 years | Used by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes. |
| li_sugr | 3 months | Used to make a probabilistic match of a user’s identity outside the Designated Countries |
| lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
| NID | 6 months | Stores user preferences and information such as preferred language or number of search results per page. |
| test_cookie | 15 minutes | Used to check if the user’s browser supports cookies (set by DoubleClick). |
| U | 3 months | LinkedIn uses this browser Identifier for users outside the Designated Countries. |
| UserMatchHistory | 1 month | LinkedIn sets this cookie for LinkedIn Ads ID syncing. |
