Insights

Many modern brands seek to grow and expand by embracing B2B distribution. But B2B distribution is no easy task, and for many brands, there are significant challenges disrupting their ability to expand channels successfully. Let’s dive into the definition of B2B distribution, how it works, the challenges brands face, and how 3PL partners can solve these challenges to help retailers thrive.

Consumer packaged goods (CPG) fulfillment is more operationally complex than most direct-to-consumer (DTC) categories. Shelf life, regulated ingredients, subscription renewal cycles, and the addition of retail distribution create fulfillment requirements that traditional 3PLs aren’t built to handle. This guide explains what makes CPG fulfillment different, what logistics capabilities matter most, and how to evaluate a 3PL partner that can grow with your brand from DTC to store shelves. 

Brands have a big opportunity: grow revenues via B2B channels. And the best path may involve working with a third-party logistics partner.

We are in the early stages of AI-driven global commerce, and already the retail landscape is changing. Dig deeper into key AI retail trends with the latest report from Radial.

Retailers are navigating the early days of a paradigm shift: the integration of AI technology into commerce experiences. And brands will need to work in new ways to ensure that their customers trust and accept AI while they are shopping. Only then will they begin to engage with AI in meaningful ways. 

Radial’s recent research into AI adoption and agentic commerce demonstrated that shoppers may not be prepared to adopt AI in their daily shopping journeys yet. Retailers can win and keep customers by integrating AI into their commerce experiences—but they will need to design these experiences carefully. 

AI advances promise to transform commerce, but what do consumers think about this new technology? Learn more from Radial’s latest research.

Payments fraud is growing more sophisticated in 2026 as AI-driven technologies and tactics equip fraudsters with new tools to attack banks, payment providers, and online merchants more readily. Learn how the advent of AI is shifting how fraudsters work, and how merchants can better drive fraud prevention.

International brands have a significant growth opportunity in the United States. US shoppers are eager to purchase from international retailers but face many challenges. International brands can seek US-based third-party logistics (3PL) partners to accelerate market entry, reduce operational challenges, and improve order fulfillment and returns management. 

Radial is becoming Paxon. Join us on the journey.

Returns are a part of life, and shoppers make a lot of them. Discover the complete guide to returns in 2026.

The complexity behind payment orchestration causes merchants to struggle. That’s why a managed payment orchestration solution can help.