Radial recently conducted a survey of Amazon shoppers to discover the preferences and attitudes that shape their shopping behavior. We covered everything from their shopping frequency and why they stay loyal to Amazon to why customers shop elsewhere and their viewpoints on the eCommerce giant’s business practices.
Here are a few of the key findings revealed in our report and infographic:
- Product reviews influence 49% of purchase decisions on Amazon
- 38% of shoppers choose Amazon for the product selection, and 29% for the prices
- 36% of shoppers are wisening up to Amazon’s questionable practices
Download the study findings to get the insights you need to compete with Amazon.