Consumer behavior can be hard to predict. Add in a global pandemic and suddenly, knowing your customer is not just about what product serves a need, it’s also about what fulfillment option they’re most comfortable with, and the channel they want to shop from.
While these trends were nothing new, the accelerated adoption of eCommerce and alternative fulfillment options retailers were forced to embrace have appealed to the public so much, that 38% of consumers will continue to use the buy online pickup in-store option moving forward.
Find out other consumer insights learned from COVID-19, what’s here to stay, and what they mean for you in our latest collaboration with Digital Commerce 360: Online Consumer Insights Report 2021 Edition.
You’ll also see the latest research on:
- Digital technology both retailers and consumers need for future success
- Fulfillment and shipping options consumers say help them make purchasing decisions
- Industry-specific consumer insights
- And much more