Neom Selects Radial as Partner of Choice


Well-known in the UK and Europe for its organic wellness products and aromatherapies, Neom sought an innovative and reliable partner who could help expand its global footprint by launching its B2C and B2B business in the US. 

Neom’s commitment to quality, innovation, and sustainability drove their search for a US provider.


Neom identified Radial as their partner to help facilitate their entry into the US market. After an evaluation of various fulfillment and transportation solution providers, Neom determined that Radial was the best fit to launch B2B operations first, followed by B2C operations a year later.


Neom achieved great success with Radial’s solutions.

  • 3.2
    Average days in transit, click to delivery
  • 100%
    Radial fill rate for all orders
  • 8
    Number of retail partners Radial ships to
  • 76%
    YOY projected sales growth


Speed/efficiency – Radial ships 90% of orders the same day, resulting in quicker delivery times ​

Scalability – Radial provides scalable fulfillment tailored to support Neom’s growth, with a proven track record of delivering strong peak management and quick expansion to new geographies.​

Sustainability – Radial supports Neom’s B Corp Certification by sourcing sustainable packaging solutions to its consumers.​

Client Success – Radial’s account teams are industry experts. Their task is to ensure client success, resulting in higher sales and consumer satisfaction.​

Radial Solutions


Radial is a leading e-commerce fulfillment provider, dedicated to helping brands deliver exceptional customer experiences. Radial takes care of the entire fulfillment process after the online order placement. This allows brands to focus on their core strengths – design, production, and sales – while Radial ensures fast, reliable, and scalable order fulfillment, even during peak seasons.

Radial Europe goes beyond order processing, offering value-added services like personalized packaging and climate-neutral shipping that align with brands’ sustainability goals. By prioritizing efficiency, scalability, and a customer-centric approach, Radial Europe empowers dozens of brands in the health & beauty and fashion industries to thrive in the competitive e-commerce landscape.

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