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Blog Post August 28, 2023

The difference between good and excellent

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Insights

Stay ahead of the competition with insights, actionable guides, and practical tips for your eCommerce business. Topics include business strategy, customer care, peak season planning, and more.

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See what’s happening at Radial as we lead the way in cutting-edge technology, services, and solutions for our global eCommerce clients.

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Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cli_user_preference	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to store whether or not the user has given consent for cookie usage. It does not store any personal data.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
cookielawinfo-checkbox-functional	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
CookieLawInfoConsent	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the default button state of the corresponding category along with the status of CCPA.
viewed_cookie_policy	1 year	The cookie is set by the GDPR Cookie Consent plugin to store whether or not the user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
_li_id	2 years	Leadinfo places two 1st party cookies that only provides Radial insights into the behaviour on the website. These cookies will not be shared with other parties.
_li_ses	session	Leadinfo places two 1st party cookies that only provides Radial insights into the behaviour on the website. These cookies will not be shared with other parties.
lpv138061	30 minutes	This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view.
visitor_id138061	1 year	The Pardot visitor cookie includes a unique visitor ID and the unique identifier for the Pardot account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in the Pardot account. This cookie is set for visitors by the Pardot tracking code.
visitor_id138061-hash	1 year	The Pardot visitor hash cookie contains the account ID and stores a unique hash. For example, the cookie name visitor_id12345-855c3697d9979e78ac404c4ba2c66533 stores the hash 855c3697d9979e78ac404c4ba2c66533, and the account ID is 12345. This cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding prospect information.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_X5L4QD6SPV	2 years	This cookie is installed by Google Analytics.
_gat_UA-8721228-1	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behavior and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
pardot_utm_campaign	1 month	This cookie is set by Radial to track a visitor's original utm_campaign value.
pardot_utm_content	1 month	This cookie is set by Radial to track a visitor's original utm_content value.
pardot_utm_medium	1 month	This cookie is set by Radial to track a visitor's original utm_medium value.
pardot_utm_source	1 month	This cookie is set by Radial to track a visitor's original utm_source value.
pardot_utm_term	1 month	This cookie is set by Radial to track a visitor's original utm_term value.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
_uetmsclkid	3 months	This is the Microsoft Click ID, which is used to improve the accuracy of conversion tracking.
_uetsid	1 day	This contains the session ID for a unique session on the site.
_uetvid	1 month	UET assigns this unique, anonymized visitor ID, representing a unique visitor. UET stores this data in a first-party cookie.
AnalyticsSyncHistory	1 month	Used by LinkedIn to store information about the time a sync took place with the lms_analytics cookie.
ANID	13 months	This cookie is used to show Google ads on non-Google sites.
bcookie	1 year	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	1 year	LinkedIn sets this cookie to store performed actions on the website.
CLID	1 year	Identifies the first-time Clarity saw this user on any site using Clarity.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
guest_id	2 years	Twitter installs the guest_id cookie to enable Twitter integration and for social media advertising. This cookie helps to track user behaviour for marketing, to enable sign in and personalize the user's Twitter experience across devices.
guest_id_ads	2 years	Used by Twitter to assign a unique id to guest users of their content for the purposes of advertising.
guest_id_marketing	2 years	Used by Twitter to assign a unique id to guest users of their content.
IDE	13 months	This cookie is used to show Google ads on non-Google sites.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
li_gc	2 years	Used by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes.
li_sugr	3 months	Used to make a probabilistic match of a user's identity outside the Designated Countries
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
MR	session	Indicates whether to refresh MUID.
muc_ads	2 years	Twitter sets this cookie for tracking and targeting purposes.
MUID	1 year	This is a Microsoft cookie that contains a GUID assigned to your browser. It gets set when you interact with a Microsoft property, including a UET beacon call or a visit to a Microsoft property through the browser.
personalization_id	2 years	Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
pxrc	2 months	This cookie is used for analytics and orchestration purpose provided by Demandbase products. This cookie is used to deliver adverts more relevant to you and your interests. It is also used to limit number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign
rlas3	1 year	This cookie is used for analytics and orchestration purpose provided by Demandbase products. This cookie is used to deliver adverts more relevant to you and your interests. It is also used to limit number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.
tuuid	1 year	This cookie is used for analytics and advertising services provided by Demandbase products.
tuuid_lu	1 year	This cookie is used for analytics and advertising services provided by Demandbase products.
U	3 months	LinkedIn uses this browser Identifier for users outside the Designated Countries.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.