BOPIS: Understanding The Growth & Impact of Omnichannel Fulfillment
More and more of today’s customers opt to shop online with ecommerce businesses offering options such as free and fast delivery. Thus, leaving brick-and-mortar retailers looking for ways to get ahead of their digitally-native counterparts.
This shifting dynamic leads us to omnichannel fulfillment, more specifically buy online pick up in-store (BOPIS). BOPIS offers retailers the opportunity to not only grow their online business but to also drive in-store traffic and incremental revenue at the same time.
In this research report, NAPCO Research and Radial, surveyed retail executives to quantify their companies’ adoption level of BOPIS, as well as to better understand the impact this has to both in-store and online sales.
We’ll dive deeper into the following: