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Radial Launches RED™ to Provide Enterprise-Size Fulfillment Resources to Emerging Brands

Radial Easy Deployment (RED) is an end-to-end solution that empowers emerging brands to focus on their core business 

KING OF PRUSSIA, PA – June 16, 2021Radial, a bpost group company, the leader in ecommerce solutions, today announced the launch of Radial Easy Deployment (RED), the go-to-market fulfillment and transportation solution for emerging brands looking to scale their omnichannel eCommerce operations quickly. The new service offering is a result of Radial’s ongoing Space Optimization initiatives, which aim to increase the amount of available fulfillment space and create pockets of opportunities for emergent brands looking to expand. As a brand grows, Radial delivers increasingly enterprise-level solutions that support business expansion, leading to long-term strategic partnerships. 

The pandemic’s massive demand shock, store closures and stay-at-home orders generated channel-shifting behavior to eCommerce. In 2020, eCommerce sales amounted to $792 billion, which is equivalent to 14% of total retail sales and represents both an all-time high and the biggest share increase in a single year. For emerging brands that are direct-to-consumer (DTC), a simple eCommerce platform integration is critical to gaining real-time visibility and account management of operations. 

“With RED, we are thrilled to be able to partner with emerging and growing brands as they mature and expand to the enterprise level,” said Laura Ritchey, Chief Operating Officer, Radial. “We are looking forward to fostering long-lasting relationships with these brands while also optimizing fulfillment space. By handling the end-to-end ecommerce operations, brand leaders can focus on developing products and building their brand with the confidence that customers will receive their order as promised.” 

The RED offering combines Radial’s proven operations with a modern approach to fulfillment and transportation solutions. Key benefits of the solution include: 

  • An investment in the right technology with pre-built integrations between Radial tools and the most popular eCommerce platforms, including a modern dashboard and full access to operational data with a user-friendly interface,
  • Multiple service offerings including fulfillment, shipping under Radial’s enterprise negotiated rates with the most reliable carriers and returns management,
  • Services that complement core functions of a fulfillment provider including technology, brand incubation and sustainability,
  • Simplified contracts,
  • Streamlined onboarding and launch process with quick launch period of approximately four weeks.

To learn more about RED, please visit our site: here.

About Radial
Radial, Inc., a bpost group company, is the leader in ecommerce solutions. Premier brands around the world confidently partner with Radial to deliver their brand promises, anticipate and respond to industry disruption, and compete in a rapidly evolving market. Our expansive network of fulfillment centers, flexible transportation services and advanced omnichannel technologies, help clients meet increasing consumer expectations and maintain market competitiveness. With our personal customer care services and intelligent payment and fraud solutions, brands confidently deliver high-value customer experiences required today. We are flexible, scalable, and focused on our clients’ business objectives. Learn how we deliver today’s retail for you at and follow us on Twitter @radialcorp.

Press Contact for Radial:
Emily White