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Radial Announces Laura Ritchey as Chief Executive Officer

The bpostgroup Board of Directors appoints Ritchey as CEO of Radial North America

KING OF PRUSSIA, Pa.–Radial, Inc., a bpostgroup company, the leader in eCommerce logistics solutions, today announced the appointment of Laura Ritchey as Chief Executive Officer of Radial North America effective September 15, 2023. Ritchey will draw on her more than two decades of industry experience, including the last two years as Radial’s Chief Operating Officer (COO), to lead the company toward continued growth and leadership in eCommerce fulfillment operations.

Laura joined Radial as COO in 2021 and has helped Radial navigate the ever-changing market landscape by being a critical key leader of internal teams within the organization. Prior to joining Radial, Ritchey began her career in finance, serving in multiple senior leadership roles at L Brands before ultimately becoming the Executive Vice President (EVP) of Operations for Victoria’s Secret Beauty. She later served as COO at FullBeauty Brands and Centric Brands.

“Stepping into the role of CEO is an exhilarating opportunity to further the incredible journey we’ve embarked upon at Radial,” said Laura Ritchey, CEO of Radial. “The eCommerce industry’s dynamic nature demands continued evolution, and I am confident in our exceptional team’s ability to meet these changing needs. Our collaborative approach and partnership with brands sets us apart, and it makes it possible for us to deliver on brand promises every day.”

With Ritchey’s appointment to CEO, Jeff Wiedwald will join Radial’s Managing Committee team as Senior Vice President of Solutions & Fulfillment and report directly into Ritchey. In his role, Wiedwald will lead Service Delivery operations in multiple regions and Radial’s Solutions team while continuing to spearhead Launch and Optimization teams.

Ritchey holds a BA, MBA and JD from The Ohio State University and currently serves on the Board of Goodwill Manasota.

About Radial

Radial is the industry’s largest 3PL provider that offers integrated payment, fraud detection, and omnichannel solutions to mid-market and enterprise brands. Leveraging over 30 years of industry expertise, Radial rejects the one-size-fits-all approach, instead tailoring its services and solutions to align strategically with each brand’s unique needs.​

​Our team supports brands in tackling common eCommerce challenges, from maintaining delivery consistency to ensuring secure transactions. With a commitment to fulfilling promises from click to delivery, Radial empowers brands to navigate the dynamic digital landscape with the confidence and capability to deliver a seamless, secure, and superior eCommerce experience.


Daysi Robles Lopez
PAN Communications