Customers have come to expect a unified shopping experience across all channels forcing stores to connect the dots between their in-store and online operations. While not all omnichannel features are one-size-fits-all, BOPIS is an option shoppers are coming to expect from retailers.
According to a survey from Internet Retailer and BizRate, 53% of shoppers plan to increase their use of buy online, pick up in-store (BOPIS) this year and by not giving your customers the choice, retailers could be losing sales.
Download this special report from Internet Retailer for insight into:
- The challenges of tying together online and offline operations
- How omnichannel capabilities are helping retailers surpass their competitors
- What major retailers are doing to implement BOPIS along with other new technologies to create a best-in-class store pickup experience