The much anticipated Cyber 5 results for 2020 have officially arrived!
Between the coronavirus, increased adoption in online shopping, supply chain woes and several retail giants choosing to remain closed on Thanksgiving, retailers didn’t know what to expect during the five major online shopping days between Thanksgiving and Cyber Monday. While the Cyber 5 period looked much different than previous years, thankfully, that didn’t put a damper on spending. According to Adobe Analytics, online sales totaled a record $34.36 billion, up from $28.49 billion for the same period in 2019.
Despite being a record-setting 20.6% increase, the totals still fell nearly 10% short of projections. Find out why in Radial’s latest collaboration with Digital Commerce 360: The Cyber 5 Holiday Report. You’ll also discover:
- Which fulfillment operations improvements will outlast the pandemic
- How curbside operations fared during the Cyber 5
- The impact of earlier holiday discounts
- And an exclusive interview with Radial’s Prashant Bhatia on maintaining omnichannel operations during peak