From Local Strength to European Reach: Inside Radial’s Halle
At the heart of Europe, Radial’s fulfillment center in Halle, Germany, has become a cornerstone for brands seeking a logistics partner that combines local strength with European reach. Behind its 55,000-square-meter walls lies not only state-of-the-art technology but also a philosophy of adaptability, sustainability, and customer-centricity.
A Strategic Location in Europe
Located in central Germany, Halle fulfillment center sits within immediate reach of major logistics hubs such as DHL, Hermes, and DPD – all just minutes away. This proximity allows Radial to push cut-off times late into the evening, ensuring that 85% of parcels across Germany arrive the very next day, and Eastern European markets are served within 24 hours.
“It’s a unique advantage” explains Site Manager Stephan Friebel. “I’ve been in this business for over two decades, and I’ve never seen such consistently late cut-offs combined with such high next-day delivery success rates.“
Flexible Automation for Sportswear, Fashion & Health & Beauty
55,000 square meters of logistics floor space, with more than 350,000 bin locations and a semi-automated setup tailored for industries like sportswear, fashion, health & beauty, and jewelry. A 5.5-kilometre conveyor snakes through the facility, linking pick towers to packing benches, supported by advanced pick-to-light systems.
This hybrid model of manual expertise and automation offers the best of both worlds. Workers can focus on their zones, while the conveyor system optimizes the flow of goods, cutting unnecessary movement and maximizing efficiency. “The setup is not only efficient but also cost-effective,” adds Stephan Friebel. “It allows us to provide competitive pricing without compromising service quality.”
For Denny Kalmring, Sales Director for the DACH region, Halle’s role in fashion fulfillment is especially close to heart. With over 22 years of industry experience, he emphasizes the parallels between fashion and logistics: “Both are fast-moving, trend-driven, and unforgiving when it comes to timing.”
Value-Added Services
Radial Halle goes beyond logistics – it creates memorable brand experiences. Whether it’s assembling Advent calendars for beauty brands or customizing jewelry packaging with personalized touches, our VAS team ensures every order reflects the brand behind it. The Halle center stands out for its advanced and versatile Value-Added Services, giving partners the tools to strengthen customer loyalty and stay ahead of the competition.
- State-of-the-art product customization
- Advanced bundling and kitting services leveraging our cutting-edge WMS
- Seamless cross-border fulfillment, capitalizing on our strategic location
- Rigorous quality assurance processes, including detailed product inspections.
Sustainable Fulfillment Services
Sustainability is not an afterthought, it’s integral. The site uses 100% recyclable packaging, including grass cartons and bubble wrap, alongside a packaging-on-demand system to minimize waste. LED and motion-sensor lighting reduce energy consumption, while solar panels are under consideration for future investment.
“By 2030, single-use plastics will no longer be allowed in the EU,” Friebel points out. “We’re already preparing our clients to make that transition today.”
These eco-conscious practices not only lower environmental impact but also generate cost savings: benefits that flow directly to Radial’s clients.
Why Halle Matters
Local strength creates European reach. Every parcel that leaves Halle represents more than a transaction, it’s a promise to the end customer that their order will arrive on time, in perfect condition, and with an experience that reflects the brand they chose. If your business is ready to scale across Germany and Europe, Radial Halle can be your strategic partner. Whether you need next-day delivery, customized value-added services, or a sustainable logistics solution that aligns with your brand values, our team is here to make it happen.
