False positives – transactions attempted by legitimate customers that are flagged as suspicious by a merchant’s fraud-prevention system – are a well-known problem among retailers, yet one that is difficult to quantify and therefore often overlooked.
Delaying, declining or canceling an order can result in the immediate loss of the sale in question, and worst, a frustrated customer that will never shop with that retailer again.
A new Cardnotpresent.com whitepaper, sponsored by Radial, investigates the real financial impact of false positives and strategies to keep them from wreaking havoc on your brand reputation and revenue.
Download the whitepaper to understand:
- Why more merchants say that while they’re concerned about false positives, missing a fraudulent transaction is more expensive.
- The true cost of not undertaking the problem of false positives amidst other fraud prevention efforts.
- How to define the cost of false positives and attack the problem.