We typically think of the Christmas and Hanukkah holidays in November and December as peak season. While this period comprises the majority of holiday-related sales, peak season means something very different for many online retailers—especially specialty retailers in niche markets.
In Internet Retailer’s 2018 Online Peak Seasons Report, sponsored by Radial, the company analyzes five holiday peak seasons, including Valentine’s Day, Mother’s Day, back-to-school, Halloween, and the Christmas and Hanukkah holidays.
These five peak seasons combined resulted in over $806 billion in total retail sales from Halloween 2017 through back-to-school season 2018.
The key findings report highlights:
- How much shoppers spend online for each holiday season, as well as eCommerce’s share of sales compared with total retail spending.
- How online sales are impacted during the Christmas and Hanukkah holidays, including Amazon’s influence.
- How shoppers’ customer service expectations during peak seasons have changed in recent years, and the role technology plays in meeting these expectations.
- The role email marketing plays in attracting shoppers and boosting eCommerce sales in peak seasons.
Download the key findings from the 2018 Online Peak Seasons Report to help you prepare for your own peak season.