The British Invasion: How Gymshark Expanded to North America and Smashed Peak | Radial

The British Invasion: How Gymshark Expanded to North America and Smashed Peak

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In a time of ongoing supply chain constraints and labor challenges, retailers must adapt to incorporate flexibility into long-term planning to overcome inevitable obstacles, successfully deliver on brand promises and continually meet customer demands. 

Peak was a smashing success for Gymshark, a fitness community and apparel brand based in the United Kingdom, despite the supply chain constraints and labor challenges that are still very much present.

Hear from Gymshark’s Steve Hewitt, Executive Chair, and Chris Ormonde, Operations Director, as they talk about how they quickly adapted to changing circumstances to get fit for peak and beyond.  They also share insight into their company journey and how the brand has grown from a screen-printing operation in a garage into one of the fastest-growing and most recognizable brands in fitness with customers in over 180 countries.  

Radial’s Laura Ritchey, Executive Vice President and Chief Operating Officer, and Saurin Mehta, Senior Vice President of Fulfillment Services, also discuss Gymshark’s expansion to North America, fulfillment strategy and future plans for automation. 

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