An effective omnichannel strategy is the lifeblood of any eCommerce business and a prerequisite for driving an integrated customer experiences regardless of where, when, or how consumers interact. But connecting all of the pieces to get omnichannel right is complex and requires investments in technology, infrastructure, and people. Enter the CFO.
CFOs are living in an omnichannel world where manufacturers and retailers have to be ready and able to capture and fulfill orders anywhere, anytime while simultaneously lowering costs. This creates complexity and requires CFOs to adopt new strategies and operating models to prepare, compete, and win.
This webcast will address:
- What omnichannel means for finance executives
- The right metrics and KPIs for omnichannel investment decisions
- The technologies and operational infrastructure required to succeed
- The key stakeholders that should be involved to drive accountability for omnichannel
Watch this webcast to learn the important role that CFOs play in ensuring their business is equipped and prepared to compete in today’s ecommerce world, and how they can make the right investments to drive a profitable omnichannel strategy.