As more people become vaccinated, the question on every retailer's mind is what will the 2021 holiday shopping season be like? While most brands and retailers are hopeful the store traffic that was absent last year during the holidays will come back this year, many reports are saying retail shopping has changed for good.
Find out what's in store with our latest collaboration with eTail titled: The 5th Annual eTail Holiday Report. The report includes survey responses from 100 retailers and explores how they plan on leveraging online shopping and omnichannel services as well as personalization for new customer expectations this peak season.
You’ll also discover:
- The trends that are shaping the 2021 holiday retail season and what they mean for retailers in the coming months and beyond
- Suggestions for how retailers can prepare for this year’s holiday season shopping behavior (SPOILER: 44% of retailers say their preparedness needs improvement)
- Insights from the hard-learned lessons of 2020