Partnership with Zinzino: Enhancing Global Fulfilment Efficiency
Zinzino, the global brand from Scandinavia, is committed to enhancing personal health and wellness worldwide through cutting-edge biotechnology, health testing, and an innovative product portfolio. As a Swedish direct sales company, Zinzino develops and sells food, skincare, and lifestyle products through a network of independent partners and customers.
The company’s vision is clear: rapid, sustainable international growth.
“By the end of 2025, we want at least 1 million customers to use our products, by 2035 there should be as much as 20 million. So we will be sending a lot of parcels in collaboration with Radial.“says Jakob Spijker, Zinzino Europe’s COO.
Why Zinzino chose to partner with Radial
As Zinzino’s customer base grew across Europe and beyond, the company needed an experienced fulfilment partner capable of matching its pace of expansion and maintaining the quality of its delivery experience. It was crucial that customers worldwide receive their products quickly, accurately, and in perfect condition.
Zinzino chose Radial for its deep expertise in e-commerce fulfilment, strategic location in Warsaw, and proven experience supporting direct-selling brands. The partnership offered Zinzino a trusted, ready-to-implement solution with a global network of warehouses and advanced technology integration.
The Main Challenge
Zinzino’s rapid global growth created new challenges in managing complex cross-border logistics. With expanding markets across Europe, the US, and Asia, the company needed to reduce delivery times, optimize transport routes, and ensure consistent customer experiences across all regions.
Additionally, Zinzino required a partner capable of fast implementation, flexible scaling, and seamless IT integration to connect its systems with multiple global fulfilment centers.
Solution
The cooperation began with Radial’s fulfilment center in Poland. Within just two months of signing the contract, the first parcels were shipped, a testament to Radial’s implementation speed and operational readiness. The integration covered both system connections and transportation setup, enabling Zinzino to deliver its first European orders faster and more efficiently than ever.
Introducing new services in Poland led to cost savings, shorter delivery times, and greater customer satisfaction. Radial’s warehouse near Warsaw is highly experienced in handling direct-selling logistics, cross-border shipping, and multi-market fulfilment.
To support Zinzino’s ambitions and strengthen its global reach, Radial provided:
- Extensive expertise in order fulfillment services
- A global network of distribution centers
- Cross-border shipping and reliable transport solutions
- Radial’s advanced technology platform for visibility and control
- Continuous commitment to scaling alongside Zinzino’s growth
Expansion across Three Continents
Following the success of the Polish project, Zinzino rapidly expanded cooperation with Radial to additional locations.
- Expansion to the United States: leveraging operational expertise from Europe, Radial quickly launched fulfilment from its Richwood warehouse, serving the North American market.
- Expansion to Asia: to support further growth, Radial opened new distribution centers in Hong Kong and Malaysia dedicated to Zinzino.
Game-changing Software Integration
Radial’s user-friendly software connects Zinzino’s cloud-based IT systems with multiple distribution centers worldwide through a one-time integration process. Regardless of differing local platforms, all warehouses are interconnected via the same interface.
This minimizes IT integration hours, improves visibility, and reduces costs: allowing Zinzino employees to seamlessly manage operations across Europe, the US, and Asia.
Its quality is of a very high level. It is not only a very user-friendly and flexible tool, it also made the integration with our own cloud-based software effortless. The Radial software was a real driver of our expansion into other growth markets with Radial.
Results of Cooperation
Fast implementation
Radial needed only 2 months to implement the new fulfillment solution in the Polish warehouse.
Cost savings
New linehauls’ setup were planned to optimize costs to several European markets.
Reduced delivery times
Thanks to proven transportation solutions Radial reduced delivery times to main markets in Central and Eastern Europe.
Customer satisfaction
High quality fulfillment solution and fast delivery times resulted in increased level of satisfaction of ZinZino’s end-customers.
Global expansion
As part of the worldwide-operating bpostgroup, Radial provided ZinZino with the opportunity to swiftly enter new markets.
Thanks to Radial, following the first project in Poland, we were very quickly able to integrate other distribution centers.
Looking ahead: 20 million customers by 2035
The partnership between Radial and Zinzino continues to evolve, supporting the Swedish company’s global ambitions. With projected growth to over 1 million customers by 2025 and 20 million by 2035, Radial will remain at the heart of Zinzino’s fulfilment strategy, providing scalable, data-driven, and reliable logistics solutions across Europe, North America, and Asia.
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