Two Week Launch: Radial’s Rapid Onboarding Enabled White Fox to Establish US-Based Distribution

White Fox Boutique, an Australian brand dedicated to empowering women and girls through its diverse collection of apparel and accessories, faced significant challenges in serving its growing U.S. customer base. As a global brand with a commitment to inspiring self-expression, White Fox found its mission challenged by the inefficiencies of international order fulfillment. 

The Challenges: High Costs, Slow Deliveries and a Fast Launch 

Originally fulfilling U.S. orders directly from Australia, White Fox encountered several issues: 

  • High Transportation Costs: Shipping orders across continents proved unsustainable as their U.S. presence expanded. 
  • Extended Transit Times: Long delivery windows negatively impacted customer satisfaction and White Fox’s ability to compete effectively in the U.S. 
  • Accelerated Launch: An announcement of tariffs on imported goods accelerated White Fox’s timeline. They urgently needed to establish a U.S. distribution center to avoid costly imports, pushing their planned launch from 4 months to 3 weeks. This required a partner who could move very quickly. 

The Solution: Radial’s Agile Fulfillment Partnership 

In their search for a U.S. fulfillment partner, White Fox evaluated multiple providers, ultimately selecting Radial. The decision was driven by Radial’s agility with its Fast Track solution, allowing them to meet their accelerated launch timeline. 

Radial’s Fast Track solution was a game-changer, enabling technology integration within hours. And despite working against a tight deadline, Radial’s operations teams quickly mobilized, resulting in a remarkable 22-day turnaround from contract signing to fulfilling White Fox’s orders. 

Why Radial  

White Fox chose Radial for several reasons: 

  • Agility and Adaptability with Compressed Timelines: Radial’s ability to adapt quickly within a compressed launch timeline was a key differentiator. White Fox successfully onboarded and launched far faster than originally projected. 
  • Proven Success with International Apparel Brands: With 40+ years of operational experience, Radial demonstrated success in launching and supporting other international apparel brands in the U.S. market. 
  • Flexible Footprint and Strategic Locations: Radial offered strategic location options that not only supported White Fox’s launch needs but also provided a clear path for potential multi-node expansion. 
  • Expertise in Scaling Fast-Growing Brands: Radial’s experience managing rapid growth was crucial for White Fox. The brand required a scalable solution for their substantial peak-period demands. 
  • Operations Experts: Beyond the technology and capabilities, the dedicated operations team behind Radial’s solution was a pivotal factor, providing the support and expertise that truly set them apart from the competition.