How Pierre Fabre Unified DTC, B2B, and Wholesale Operations with Paxon

Overview

Pierre Fabre, a global pharmaceutical and dermo-cosmetics brand, partnered with Paxon to launch and scale its DTC, B2B retail, and wholesale fulfillment operations within a unified fulfillment environment. By consolidating operations under a single partner, Pierre Fabre improved visibility, strengthened retailer compliance, and created a scalable foundation for growth.

The Challenge

Pierre Fabre needed a fulfillment partner capable of supporting multiple channels while improving performance across its retail business.

Before transitioning operations, the company faced several challenges:

  • Retailer compliance requirements and related chargeback risk
  • Opportunities to improve operational visibility
  • Complexity associated with supporting multiple fulfillment channels
  • Increasing complexity across retailer compliance programs

The Solution: A Unified Omnichannel Fulfillment Strategy

Paxon launched and managed Pierre Fabre’s:

  • DTC fulfillment
  • B2B retail fulfillment
  • Wholesale fulfillment

Operating all three channels through a single fulfillment partner provides:

  • One inventory pool across channels
  • Reduced operational complexity
  • A single point of accountability
  • Greater business visibility
  • A scalable model for future growth

As part of the B2B operation, Paxon implemented standardized processes to support retailer compliance and improve operational visibility. This approach supports retailer connections while providing appropriate visibility into order processing, shipment documentation, proof of shipment, and compliance reporting.

Paxon’s standardized processes now strengthen and support Pierre Fabre’s:

  • Retailer compliance workflows
  • Oversight of order fulfillment
  • Accessibility of relevant shipment records
  • Recordkeeping for retailer orders

Results

Improved Retailer Compliance and Issue Resolution

 Improved visibility into shipment data also allows Pierre Fabre to proactively address issues and quickly access supporting documentation when retailer questions arise.

Greater Visibility Across B2B Operations

Pierre Fabre now has improved visibility across its B2B fulfillment lifecycle, including:

  • Order status
  • Pick and pack activity
  • Packing slips, BOLs, and shipping information
  • Labels and supporting documentation
  • ASN history
  • Proof of delivery and shipment compliance reports

Improved access to relevant operational information supports efficiency and helps Pierre Fabre respond to retailer questions and potential chargebacks.

Less Manual Work, Greater Efficiency

The new operating model has significantly reduced manual effort through:

  • More efficient order processing
  • Streamlined compliance support
  • Timelier access to relevant information
  • Reduced administrative burden on internal teams

With many retailer requirements now automated, Pierre Fabre can scale its retail business with greater confidence.

The Outcome

Today, Pierre Fabre supports multiple products and retail partners through a unified fulfillment model supporting DTC, B2B retail, and wholesale operations. By combining fulfillment support, compliance processes, and operational oversight within a single environment, Pierre Fabre has reduced risk, improved retailer compliance, and established a scalable foundation for growth. The model also supports efficient onboarding of new retail partners, while maintaining compliance and operational control.