Back to Insights

Report: Why B2B Fulfillment Matters for Modern Brands

Many brands are exploring beyond the direct-to-consumer channels that form their foundations and advancing into retail distribution. Omnichannel retail sales are projected to compound to $753 billion by 2030 according to EMARKETER, creating real opportunities for modern brands seeking to expand beyond their roots and capture new customers. Radial analyzed key omnichannel trends and surveyed modern brands building their B2B fulfillment capabilities. Now access it freely for the first time.

Discover:

  • 67% of brands are building their B2B capabilities to add new channels (retail, wholesale). 
  • 38% of shoppers purchased from marketplaces more often than other channels in the past year. 
  • 53% of brands are seeking to build a marketplace presence, making it their number one priority. But they may have some catching up to do: Marketplace-fulfilled channels ranked third in retailers’ current channel strategies. 
Download the Report

Follow Radial on LinkedIn, Facebook and Twitter.  

About the author

Headshot of Zach Warrick

Zach Warrick

Senior Content Marketing Manager

Zach Warrick drives Radial’s content strategy and creation. He focuses on the key data, trends, challenges, and opportunities found within the logistics industry.

Learn more about reliable, scalable B2B fulfillment.

Contact Us