While consumers’ fulfillment and delivery expectations are increasing, many leading e-retailers don’t offer a full menu of options, according to Internet Retailer’s 2018 Online Fulfillment & Delivery report, sponsored by Radial. In part, that’s because offering a range of omnichannel options isn’t easy or cheap.
Among the Internet Retailer 2018 Top 1000 e-retailers, just 57 fulfill online orders by shipping inventory directly from their stores. Much more common—but still not universal—are in-store pickup and returns of online orders.
Other key findings include:
- 33% of merchants do not have a clear omnichannel strategy in place
- Another 33% don’t have the right metrics in place to measure the effectiveness of their omnichannel strategy
- 42% cite faster shipping as a top customer-facing fulfillment priority
Download the report to uncover retailers’ key omnichannel fulfillment challenges and priorities, and how they are adapting to consumers’ heightened expectations.