Radial Welcomes White Fox Boutique to US Market
A Rapid Fulfillment Launch
Go-live in just 22 days. That’s how fast Australian fashion powerhouse partners with Radial Fast Track to establish US distribution in record time.
Radial Inc., the US leading e-commerce fulfillment specialist and part of bpostgroup, successfully onboarded White Fox Boutique, the globally recognized Australian fashion brand, to its US fulfillment operations. This strategic partnership represents a significant milestone for both companies, enabling White Fox to expand its reach in the competitive North American market while leveraging Radial’s proven expertise in fashion fulfillment.
Founded in 2013 in Sydney, Australia, White Fox Boutique has grown from a small startup into a global fashion brand. Known for its trend-focused designs, it has attracted fashion lovers and celebrities worldwide, becoming a go-to online destination for contemporary style.
The Radial Fast Track Advantage
The partnership with Radial was a strategic move for White Fox as they navigated the challenges of international expansion. Originally fulfilling U.S. orders from Australia, the brand faced high transportation costs, long delivery times, and an accelerated launch timeline due to new import tariffs. To avoid costly delays, White Fox chose Radial’s Fast Track fulfillment solution, enabling technology integration within hours and a remarkable 22-day turnaround from contract to first orders.
According to Rebecca Babic, Head of Digital at White Fox Boutique: “In and around all the economic changes we have managed to lean into these uncertain times and launch a USA warehouse in under 4 weeks. I am incredibly proud of our team and what we pulled together in the timeframe, most businesses wouldn’t be able to do this and it speaks volumes of the iconic Australian brand and people we have working at White Fox Boutique.”
This rapid implementation timeline showcases both White Fox’s agility as a brand and Radial’s ability to deliver swift, scalable solutions even in challenging market conditions.
Strategic Partnership for Growth
Radialemphasized the significance of this partnership, noting it represents the “culmination of all the hard work” by the entire Radial team and expressing pride in bringing this solution to market. The collaboration also highlights the trust placed in Radial by the White Fox team.
The partnership aligns perfectly with Radial’s expertise in fashion and beauty fulfillment, as evidenced by their successful work with other notable brands in the industry. With specialized facilities designed for fashion brands and the ability to handle complex requirements like fashion & accessories (flat pack & GOH), health care & beauty, DIY, and small electronics products, Radial brings the technical expertise and operational excellence that growing fashion brands require.
Technology-Driven Excellence
Central to this success is Radial’s technology infrastructure, powered by Manhattan Active® WMS across all European sites, providing real-time control, high configurability, and integration with TMS, OMS, and last-mile partners. This robust technological foundation enables Radial to deliver on key performance indicators that matter most to fashion brands:
- Available to Commerce: Inventory is visible and shoppable
- Deliver on Promise: Meeting client SLAs consistently
- On-Time Shipment: Speed and precision at scale
Looking Ahead
The White Fox Boutique partnership showcases Radial’s ability to support international brands through growth and market complexities. As demand for fast delivery and scalable solutions rises, Radial’s commitment to being “always available, on time, and scalable” is increasingly valuable.
With White Fox established in the US via Radial’s fulfillment network and Fast Track, both companies are positioned to drive growth in North America’s competitive fashion e-commerce market, highlighting the strength of strategic collaboration.
