{"id":75889,"date":"2025-06-03T04:51:16","date_gmt":"2025-06-03T08:51:16","guid":{"rendered":"https:\/\/www.radial.com\/?post_type=insight&#038;p=75889"},"modified":"2025-06-05T04:48:22","modified_gmt":"2025-06-05T08:48:22","slug":"nowa-era-e-commerce-stawia-czlowieka-na-pierwszy-miejscu","status":"publish","type":"insight","link":"https:\/\/www.radial.com\/pl\/insights\/nowa-era-e-commerce-stawia-czlowieka-na-pierwszy-miejscu","title":{"rendered":"Nowa era e-commerce stawia cz\u0142owieka na pierwszy miejscu"},"content":{"rendered":"\n<div class=\"interior-page-block-area\">\n\t\n<div class=\"core-paragraph-block\">\n<p>Autorstwa <a href=\"https:\/\/www.linkedin.com\/in\/mary-roder-berlin\/\">Mary Roder<\/a><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>W \u015bwiecie nap\u0119dzanym przez automatyzacj\u0119, algorytmy predykcyjne i <a href=\"https:\/\/www.radial.com\/pl\/zasoby\/publikacje\">coraz szybszy fulfillment<\/a>, \u0142atwo zapomnie\u0107 o najpot\u0119\u017cniejszej sile w e-commerce: ludziach.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-768x1024.jpg\" alt=\"\" class=\"wp-image-75884 size-full\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-768x1024.jpg 768w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-225x300.jpg 225w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-1152x1536.jpg 1152w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-450x600.jpg 450w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-900x1200.jpg 900w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-270x360.jpg 270w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-540x720.jpg 540w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-471x628.jpg 471w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-942x1256.jpg 942w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-561x748.jpg 561w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-1122x1496.jpg 1122w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-172x230.jpg 172w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-345x460.jpg 345w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-300x400.jpg 300w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-600x800.jpg 600w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-184x246.jpg 184w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-369x492.jpg 369w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-247x330.jpg 247w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-495x660.jpg 495w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-337x450.jpg 337w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-675x900.jpg 675w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-1080x1440.jpg 1080w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-330x440.jpg 330w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-660x880.jpg 660w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-56x75.jpg 56w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-112x150.jpg 112w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-108x144.jpg 108w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-216x288.jpg 216w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-94x125.jpg 94w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-187x250.jpg 187w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-375x500.jpg 375w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-469x625.jpg 469w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-938x1251.jpg 938w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-990x1320.jpg 990w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-690x920.jpg 690w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-171x228.jpg 171w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-342x456.jpg 342w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-806x1075.jpg 806w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-1200x1600.jpg 1200w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-480x640.jpg 480w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-960x1280.jpg 960w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-352x470.jpg 352w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-705x940.jpg 705w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-769x1025.jpg 769w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-384x512.jpg 384w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-316x422.jpg 316w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-633x844.jpg 633w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-141x188.jpg 141w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-282x376.jpg 282w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-388x518.jpg 388w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-777x1036.jpg 777w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-262x350.jpg 262w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-525x700.jpg 525w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-34x46.jpg 34w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3-69x92.jpg 69w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder3.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\"><div class=\"core-paragraph-block\">\n<p>A co je\u015bli przysz\u0142o\u015b\u0107 handlu nie zale\u017cy tylko od lepszej technologii, ale od lepszych <strong>relacji<\/strong>?<br>A co je\u015bli lojalno\u015b\u0107 i zaufanie zdobywa si\u0119 nie tylko szybko\u015bci\u0105, lecz <em>szczero\u015bci\u0105<\/em>?<br>Najtrwalsze, najbardziej zaufane i lubiane marki e-commerce przysz\u0142o\u015bci zwyci\u0119\u017c\u0105 dzi\u0119ki temu, \u017ce b\u0119d\u0105 <a href=\"https:\/\/www.radial.com\/eur\/an-interview-with-michael-auras-doterra\">bardziej ludzkie<\/a>. Oto jak:<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Algorytmy nie buduj\u0105 zaufania<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Dane nap\u0119dzaj\u0105 wygod\u0119, ale to ludzie buduj\u0105 zaufanie.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Dzisiejsi konsumenci opieraj\u0105 decyzje zakupowe na oznakach ludzkiego podej\u015bcia:<\/p>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li>Opinie innych u\u017cytkownik\u00f3w, recenzje i zdj\u0119cia klient\u00f3w<\/li>\n\n\n\n<li>Tre\u015bci influencer\u00f3w, kt\u00f3re wydaj\u0105 si\u0119 autentyczne, a nie wyre\u017cyserowane<\/li>\n\n\n\n<li>Starannie dobrane kolekcje i rekomendacje ekspert\u00f3w przypominaj\u0105ce ofert\u0119 butik\u00f3w<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Kiedy handel staje si\u0119 spo\u0142eczny, widoczny i oparty na wsp\u00f3lnym do\u015bwiadczeniu, przestaje by\u0107 tylko transakcj\u0105, a staje si\u0119 relacj\u0105.<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Ludzki kontakt buduje lojalno\u015b\u0107<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Nawet w cyfrowej \u015bcie\u017cce zakupowej licz\u0105 si\u0119 prawdziwe, ludzkie gesty.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Przyk\u0142ady:<\/p>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li><strong>Us\u0142ugi Click &amp; Collect<\/strong>, gdzie lokalni pracownicy oferuj\u0105 spersonalizowane porady<\/li>\n\n\n\n<li><strong>Zakupy na \u017cywo<\/strong> prowadzone przez prawdziwych ekspert\u00f3w, a nie awatary<\/li>\n\n\n\n<li><strong>Obs\u0142uga klienta<\/strong>, kt\u00f3ra rozwi\u0105zuje problemy z empati\u0105 i konsekwencj\u0105<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>To emocjonalne punkty zaczepienia, kt\u00f3re mog\u0105 przekszta\u0142ci\u0107 jednorazowego klienta w lojalnego ambasadora marki.<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Ludzie zwracaj\u0105 uwag\u0119 na to, jak powstaj\u0105 produkty<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><a href=\"https:\/\/www.radial.com\/eur\/why-radial\/values-sustainability\">Zr\u00f3wnowa\u017cony rozw\u00f3j<\/a> nie jest ju\u017c nisz\u0105, a staje si\u0119 standardem bran\u017cowym.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>\u015awiadomi konsumenci oczekuj\u0105 przejrzysto\u015bci w kwestii:<\/p>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li><strong>\u015aladu w\u0119glowego<\/strong>, produkcji i logistyki<\/li>\n\n\n\n<li><strong>Wynagrodzenia i warunk\u00f3w pracy<\/strong> w magazynach i fabrykach<\/li>\n\n\n\n<li><strong>Wp\u0142ywu produkt\u00f3w na \u015brodowisko<\/strong> po zako\u0144czeniu ich cyklu \u017cycia<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Jako osoba, kt\u00f3rej zale\u017cy zar\u00f3wno na ludziach, jak i na planecie, wierz\u0119, \u017ce ucz\u0142owieczenie e-commerce to tak\u017ce ponowne zdefiniowanie, czym naprawd\u0119 jest etyczny handel.<br>A klienci coraz cz\u0119\u015bciej nagradzaj\u0105 tak\u0105 postaw\u0119 lojalno\u015bci\u0105.<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Spo\u0142eczno\u015b\u0107 to nowy silnik wzrostu<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>E-commerce to nie tylko klikni\u0119cia, to relacja.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>A miejscem, w kt\u00f3rym ta relacja naprawd\u0119 si\u0119 rozwija, jest spo\u0142eczno\u015b\u0107.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Wsp\u00f3\u0142czesna spo\u0142eczno\u015b\u0107 wykracza poza tradycyjne platformy zakupowe i przybiera form\u0119:<\/p>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li>Klient\u00f3w wsp\u00f3\u0142tworz\u0105cych produkty poprzez g\u0142osowanie na \u017cywo i systemy opinii<\/li>\n\n\n\n<li>Program\u00f3w lojalno\u015bciowych nagradzaj\u0105cych za <strong>zaanga\u017cowanie<\/strong>, a nie tylko zakupy<\/li>\n\n\n\n<li>Ambasador\u00f3w marki, kt\u00f3rzy staj\u0105 si\u0119 wiarygodnymi tw\u00f3rcami tre\u015bci<\/li>\n\n\n\n<li>Prywatnych grup, czat\u00f3w i for\u00f3w, gdzie klienci czuj\u0105 si\u0119 zauwa\u017ceni, wys\u0142uchani i docenieni<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Silne spo\u0142eczno\u015bci nap\u0119dzaj\u0105 skal\u0119. Rozwini\u0119ty ekosystem to prawdziwy megafon.<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Sztuczna inteligencja mo\u017ce wzmacnia\u0107 empati\u0119 je\u015bli jej na to pozwolimy<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>AI nie musi zast\u0119powa\u0107 ludzkiego podej\u015bcia. Wr\u0119cz przeciwnie, mo\u017ce je wzbogaci\u0107.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Inteligentne marki wykorzystuj\u0105 AI, aby:<\/p>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li>Proponowa\u0107 hiperpersonalizowane rekomendacje produktowe<\/li>\n\n\n\n<li>Automatyzowa\u0107 interakcje o niskim poziomie emocji, by ludzie mogli skupi\u0107 si\u0119 na kluczowych momentach<\/li>\n\n\n\n<li>Wychwytywa\u0107 emocjonalne sygna\u0142y w recenzjach czy czatach i dostosowywa\u0107 ton oraz odpowiedzi<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>U\u017cywana z rozwag\u0105, sztuczna inteligencja potrafi <strong>wzmacnia\u0107 ludzkie do\u015bwiadczenia<\/strong>.<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Ludzie w e-commerce to przysz\u0142o\u015b\u0107<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Czas zakwestionowa\u0107 przekonanie, \u017ce e-commerce musi by\u0107 ch\u0142odny, bezosobowy i zdominowany przez obsesj\u0119 na punkcie efektywno\u015bci.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Najbardziej odporne modele handlu jutra b\u0119d\u0105:<\/p>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li>Nap\u0119dzane misj\u0105<\/li>\n\n\n\n<li>Inteligentne emocjonalnie<\/li>\n\n\n\n<li>Oparte na spo\u0142eczno\u015bci<\/li>\n\n\n\n<li>Wspierane przez technologi\u0119, ale prowadzone przez ludzi<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Zaprojektujmy e-commerce, kt\u00f3ry odzwierciedla to, co w nas najlepsze: wi\u0119zi, ciekawo\u015b\u0107 i trosk\u0119.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Bo w gruncie rzeczy handel od zawsze by\u0142 ludzki.<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"3\">\n<h3 class=\"wp-block-heading\">O autorce<\/h3>\n<\/div>\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder.jpg\" alt=\"\" class=\"wp-image-75873 size-full\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder.jpg 800w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-240x300.jpg 240w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-768x960.jpg 768w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-480x600.jpg 480w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-288x360.jpg 288w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-576x720.jpg 576w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-502x628.jpg 502w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-598x748.jpg 598w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-184x230.jpg 184w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-368x460.jpg 368w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-320x400.jpg 320w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-640x800.jpg 640w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-197x246.jpg 197w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-394x492.jpg 394w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-264x330.jpg 264w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-528x660.jpg 528w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-360x450.jpg 360w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-720x900.jpg 720w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-352x440.jpg 352w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-704x880.jpg 704w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-60x75.jpg 60w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-120x150.jpg 120w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-115x144.jpg 115w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-230x288.jpg 230w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-100x125.jpg 100w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-200x250.jpg 200w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-400x500.jpg 400w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-469x586.jpg 469w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-736x920.jpg 736w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-182x228.jpg 182w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-365x456.jpg 365w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-512x640.jpg 512w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-376x470.jpg 376w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-752x940.jpg 752w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-410x512.jpg 410w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-338x422.jpg 338w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-675x844.jpg 675w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-150x188.jpg 150w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-301x376.jpg 301w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-414x518.jpg 414w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-280x350.jpg 280w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-560x700.jpg 560w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-176x220.jpg 176w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-37x46.jpg 37w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/06\/mary_roder-74x92.jpg 74w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\"><div class=\"core-paragraph-block\">\n<p><em><a href=\"https:\/\/www.linkedin.com\/in\/mary-roder-berlin\/\">Mary Roder<\/a> to ekspertka w dziedzinie strategii dla marketplace i platform, z ponad 13-letnim do\u015bwiadczeniem w sprzeda\u017cy B2B, innowacjach modelu biznesowego i partnerstwach strategicznych. Pomaga firmom projektowa\u0107, uruchamia\u0107 i skalowa\u0107 nowoczesne modele platformowe, koncentruj\u0105c si\u0119 na d\u0142ugoterminowym wzro\u015bcie i odpowiedzialnym handlu.<\/em><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><em>G\u0142\u0119boko wierzy w tworzenie warto\u015bci zar\u00f3wno dla ludzi, jak i dla planety oraz w budowanie system\u00f3w, kt\u00f3re \u0142\u0105cz\u0105 te dwa cele.<\/em><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><a href=\"https:\/\/calendar.google.com\/calendar\/appointments\/schedules\/AcZssZ3ov8OsJcgc_nRrVAaoaeSlaKCfSdveO0rBC3Hxe6JHXiEBRehfcb-jo39tgOYxm2dxdybmQRrj\">Um\u00f3w si\u0119 na rozmow\u0119.<\/a><\/p>\n<\/div><\/div><\/div>\n\n\n\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","insight_type":[],"solution":[],"class_list":["post-75889","insight","type-insight","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.radial.com\/pl\/wp-json\/wp\/v2\/insight\/75889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.radial.com\/pl\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.radial.com\/pl\/wp-json\/wp\/v2\/types\/insight"}],"version-history":[{"count":11,"href":"https:\/\/www.radial.com\/pl\/wp-json\/wp\/v2\/insight\/75889\/revisions"}],"predecessor-version":[{"id":75972,"href":"https:\/\/www.radial.com\/pl\/wp-json\/wp\/v2\/insight\/75889\/revisions\/75972"}],"wp:attachment":[{"href":"https:\/\/www.radial.com\/pl\/wp-json\/wp\/v2\/media?parent=75889"}],"wp:term":[{"taxonomy":"insight_type","embeddable":true,"href":"https:\/\/www.radial.com\/pl\/wp-json\/wp\/v2\/insight_type?post=75889"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/www.radial.com\/pl\/wp-json\/wp\/v2\/solution?post=75889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}