Field Guide: Creating the Right Retail Strategy for Successful eCommerce in the Age of Amazon | Radial

Field Guide: Creating the Right Retail Strategy for Successful eCommerce in the Age of Amazon

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It’s a jungle out there and retailers are in a fight for survival of the fittest—just ask some of the casualties. This isn’t fear mongering. It is a retail reality being driven by table stakes set by the likes of Amazon. And one thing that might not be readily apparent is that significant changes to Amazon’s flywheel are impacting retailers and customers in very real, often severe ways behind the scenes. The outcome: retailers’ bottom lines are suffering, and a best-in-class customer experience once founded on trust is now compromised at the hands of Amazon.

But fear not: there are weapons out there that can help you level the playing field. Download Radial’s Field Guide for five steps to eCommerce success in the “Age of Amazon”:

  1. Don’t succumb to Amazon’s siren song
  2. Don’t put all of your eggs in one basket
  3. Be laser-focused on the customer
  4. Find new ways to build your own brand
  5. Know what it takes to stay afloat

Be sure to download the full survey results for additional insights supporting the Field Guide for Five Steps to eCommerce Success in the Age of Amazon. Click here to get the survey results now.

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