Physical retail stores are not dead. In fact, they deliver consumer benefits that can’t be realized online.
Retail Associates need to be empowered with the right information, training and tools to meet consumers' needs and make the in-store experience valuable. This means having access to inventory across the retail chain, flexible ordering options, insight into customer shopping behaviors and more. Traditional Point of Sale systems can’t deliver this experience. Centralizing commerce to provide critical data to all touch points is the key to success. Modern Order Management Systems do just that; they power omnichannel with Point of Sale systems transformed to consuming front-end applications.
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