{"id":64497,"date":"2024-08-22T09:04:22","date_gmt":"2024-08-22T13:04:22","guid":{"rendered":"https:\/\/www.radial.com\/?page_id=64497"},"modified":"2024-08-22T09:04:24","modified_gmt":"2024-08-22T13:04:24","slug":"an-interview-with-michael-auras-doterra","status":"publish","type":"page","link":"https:\/\/www.radial.com\/eur\/an-interview-with-michael-auras-doterra","title":{"rendered":"An Interview with Michael Auras, Director Operations EMEA, doTERRA"},"content":{"rendered":"\n<div class=\"page-wrapper\">\n\t\n\n<div class=\"interior-page\">\n\t\n\n\n<div class=\"interior-hero\">\n\t<div class=\"interior-hero__inner\">\n\t\t\t\t\t<h1 class=\"interior-hero__title\">An Interview with Michael Auras, Director Operations EMEA, doTERRA<\/h1>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"interior-page-block-area\">\n\t\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Interview with Michael Auras (doTERRA)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NmKWARngaBM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"core-paragraph-block\">\n<p><a href=\"https:\/\/www.linkedin.com\/in\/michael-auras-7102a42\/\">Michael Auras<\/a>, Director Operations EMEA at <a href=\"https:\/\/www.doterra.com\/US\/en\">doTERRA<\/a>, reflects on the future of network marketing and highlights the strong, trusted partnership with Radial that has been crucial to their success.<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">The evolution and challenges of direct selling: insights from doTERRA<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>The <a href=\"https:\/\/www.radial.com\/eur\/insights\/trust-is-the-most-important-in-dtc\">direct selling<\/a> industry continues to evolve with a focus on innovative network marketing models, effective <a href=\"https:\/\/www.radial.com\/eur\/ecommerce-fulfillment\">logistics<\/a> and inventory management, and a commitment to adapting to market trends. A leading company in the sector, doTERRA, is leveraging technology and its strategic partnership with <a href=\"https:\/\/www.radial.com\/eur\">Radial<\/a> to drive success and deliver exceptional customer experiences globally.<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">The evolution of network marketing<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Network marketing, once considered an outdated business model, has become increasingly relevant, especially in the context of the COVID-19 pandemic. According to doTERRA, this model resonates well today as it allows individuals to build their own income, utilize high-quality products, and focus on health and financial well-being. The company highlights that this approach, which emphasizes personal engagement and trust-building beyond traditional business transactions, continues to thrive in the modern marketplace.<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Visibility and inventory challenges<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>A key challenge identified by doTERRA in the direct selling industry is maintaining visibility across various business aspects. Accurate tracking of inventory and order statuses is crucial to ensuring that orders progress smoothly and are shipped on time. The company stresses that having an effective system for managing inventory and delivery is essential for both company success and customer satisfaction. Without timely access to products, companies risk failing their customers, making efficient delivery strategies critical.<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Maintaining a competitive edge<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>As a leading essential oil supplier, doTERRA faces the constant challenge of staying ahead in a competitive market. The company emphasizes the importance of innovation in maintaining its top position. Providing world-class services, the fastest shipping, and high picking accuracy are crucial components of their strategy. Leveraging advanced technology is integral to their approach, ensuring that they remain at the cutting edge of the industry.<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Adapting to market trends and customer needs<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>doTERRA also points out the importance of staying ahead of market trends and adapting to the diverse needs of customers. This includes ensuring product availability in both large urban centers and remote rural areas. Building the right partnerships, like the one with Radial, and securing cost-effective services are essential for maintaining a competitive advantage and delivering on their commitment to exceptional customer service.<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Michael Auras, Director Operations EMEA, doTERRA<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><strong><em>How do you assess the development of the market and the future of direct-selling companies in EMEA?<\/em><\/strong><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Network marketing, once considered an old-style business, has become quite common, especially with the experiences we had during COVID. The model of network marketing, which allows individuals to build their own income, use quality products, and focus on health and finances, resonates well today. I see a bright future for this model, particularly at doTERRA, where we build trust through activities that go beyond just business and engage with people personally. It\u2019s a people-to-people business, and that\u2019s fantastic even in today\u2019s world.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><strong><em>How do you find working with Radial?<\/em><\/strong><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>We\u2019ve been working with Radial for many years and have built a relationship of trust and partnership. We feel like one team. Their professionals, from management to warehouse staff, are exceptional to work with. We completed a significant project together, which we consider the best project and investment we&#8217;ve made in the European market. It wouldn\u2019t have been possible without Radial\u2019s support.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:32% auto\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.radial.com\/files\/2024\/08\/Michael_Auras_doTERRA-1024x684.jpg\" alt=\"\" class=\"wp-image-64498 size-full\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-1024x684.jpg 1024w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-300x200.jpg 300w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-768x513.jpg 768w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-1536x1025.jpg 1536w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-899x600.jpg 899w, 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https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-774x517.jpg 774w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-112x75.jpg 112w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-225x150.jpg 225w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-216x144.jpg 216w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-431x288.jpg 431w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-246x164.jpg 246w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-492x328.jpg 492w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-187x125.jpg 187w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-375x250.jpg 375w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-749x500.jpg 749w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-469x313.jpg 469w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-938x626.jpg 938w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-1978x1320.jpg 1978w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-690x460.jpg 690w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-1378x920.jpg 1378w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-342x228.jpg 342w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-684x456.jpg 684w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-978x652.jpg 978w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-1956x1304.jpg 1956w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-696x464.jpg 696w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-1392x928.jpg 1392w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-390x260.jpg 390w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-780x520.jpg 780w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-946x631.jpg 946w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-1892x1263.jpg 1892w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-704x470.jpg 704w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-1408x940.jpg 1408w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-960x640.jpg 960w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-1918x1280.jpg 1918w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-705x470.jpg 705w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-767x512.jpg 767w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-1534x1024.jpg 1534w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-632x422.jpg 632w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-1264x844.jpg 1264w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-282x188.jpg 282w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-563x376.jpg 563w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-230x154.jpg 230w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-460x307.jpg 460w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-518x346.jpg 518w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-1036x692.jpg 1036w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-350x234.jpg 350w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-700x467.jpg 700w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-176x117.jpg 176w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-352x235.jpg 352w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-46x31.jpg 46w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA-92x61.jpg 92w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/08\/Michael_Auras_doTERRA.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\"><div class=\"core-paragraph-block\">\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/michael-auras-7102a42\/\">Michael Auras<\/a><\/strong>, Director Operations EMEA at <a href=\"https:\/\/www.doterra.com\/US\/en\">doTERRA<\/a>, one of the largest essential oil brands in the world operating on a direct selling model. Michael is a highly experienced operations professional with 18 years of expertise in network marketing companies operating in EU. Family is of great importance to Michael. He married Johanna 27 years ago and together, they have raised 6 wonderful children. He is also a proud grandfather to 2 grandchildren.<\/p>\n<\/div><\/div><\/div>\n\n\n\n\n<section class=\"case-study\">\n\t<div class=\"case-study__inner\">\n\t\t\t\t\t<article class=\"case-study__left\">\n\t\t\t\t<h2 class=\"case-study__title\">Radial&#8217;s Automation Partnership with doTERRA<\/h2>\n\t\t\t\t\t\t\t\t\t<div class=\"case-study__summary\">\n\t\t\t\t\t\t<p>The partnership between doTERRA and Radial Europe began in 2012 with modest orders. As doTERRA expanded into new European markets like Romania, Lithuania, and Latvia, sales and order volumes increased significantly. To maintain their commitment to quality and timely order fulfilment, doTERRA sought a trustworthy, flexible, and fast-acting 3PL partner in the heart of Europe. In August 2019, doTERRA and Radial solidified their cooperation with a permanent agreement, recognizing Radial&#8217;s ability to meet their evolving needs.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button-primary dark-b\" title=\"Redirects to Radial's Automation Partnership with doTERRA\" href=\"https:\/\/www.radial.com\/eur\/case-study\/radials-automation-partnership-with-doterra\">Read More<\/a>\n\t\t\t<\/article>\n\t\t\t<aside class=\"case-study__right\">\n\t\t\t\t<picture>\r\n<source data-image-size=\"case_study_small\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2023\/10\/10\/doterra-case-study-1-aspect-ratio-47-30-470x300.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2023\/10\/10\/doterra-case-study-1-aspect-ratio-47-30-940x600.jpg 2x\" media=\"(max-width: 470px)\" type=\"image\/jpeg\">\r\n<source data-image-size=\"case_study_medium\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2023\/10\/10\/doterra-case-study-1-aspect-ratio-47-30-705x450.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2023\/10\/10\/doterra-case-study-1-aspect-ratio-47-30-1410x900.jpg 2x\" media=\"(max-width: 905px)\" type=\"image\/jpeg\">\r\n<source data-image-size=\"case_study_large\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2023\/10\/10\/doterra-case-study-1-aspect-ratio-47-30-940x600.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2023\/10\/10\/doterra-case-study-1-aspect-ratio-47-30-1880x1200.jpg 2x\" media=\"(max-width: 1023px)\" type=\"image\/jpeg\">\r\n<source data-image-size=\"case_study_teaser\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2023\/10\/10\/doterra-case-study-1-aspect-ratio-387-440-387x440.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2023\/10\/10\/doterra-case-study-1-aspect-ratio-387-440-774x880.jpg 2x\" type=\"image\/jpeg\">\r\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2023\/10\/10\/doterra-case-study-1-aspect-ratio-387-440-387x440.jpg\">\r\n<\/picture>\t\t\t<\/aside>\n\t\t\t<\/div>\n<\/section>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Stay in touch<\/h2>\n<\/div>\n\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-64497","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/pages\/64497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/comments?post=64497"}],"version-history":[{"count":6,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/pages\/64497\/revisions"}],"predecessor-version":[{"id":64509,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/pages\/64497\/revisions\/64509"}],"wp:attachment":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/media?parent=64497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}