{"id":74649,"date":"2023-05-09T05:42:31","date_gmt":"2023-05-09T09:42:31","guid":{"rendered":"https:\/\/www.radial.com\/?post_type=insight&p=74649"},"modified":"2025-05-02T07:38:28","modified_gmt":"2025-05-02T11:38:28","slug":"how-social-commerce-is-evolving-and-impacting-retail","status":"publish","type":"insight","link":"https:\/\/www.radial.com\/eur\/insights\/how-social-commerce-is-evolving-and-impacting-retail","title":{"rendered":"How Social Commerce Is Evolving and Impacting Retail"},"content":{"rendered":"\n
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What is social commerce?<\/strong>

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Social commerce is the marketing, selling, and purchasing of products directly through social media platforms. Social commerce in China has become a retail powerhouse \u2014 generating $400 billion in sales in 2021 and is expected to become a mainstay for global online shopping, forecasted to hit $1.2 trillion in revenue by 2025, <\/a>reports Accenture. In the US, it\u2019s predicted to reach $80 billion by 2025<\/a>.<\/p>\n<\/div>\n\n

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Social commerce combines the experience of social media, connection, and shopping all within the favorite apps that shoppers spend significant time on each day. This streamlines the shopping experience right from the convenience of the user\u2019s device without having to click away in the buying process. It is a powerful trend within e-commerce and retail \u2014 one that e-commerce retailers need to participate in to stay relevant.<\/p>\n<\/div>\n\n

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E-commerce vs social commerce<\/strong>
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Traditional e-commerce happens on a brand\u2019s website or app, often after a shopper clicks a social ad. Social commerce, by contrast, takes place entirely within social media\u2014through live streams, influencer posts, or in-app buy buttons.<\/p>\n<\/div>\n\n

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Who partakes in social shopping?<\/strong>

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Social shopping is especially popular with Gen Z\u2014over half of U.S. users aged 18\u201324 have bought through social platforms<\/a>. But it’s not just them; 44% of users aged 14 to 65+ have too. It\u2019s convenient, trusted, and keeps shoppers in the app. <\/p>\n<\/div><\/div><\/div>\n\n\n

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Alongside big brands, social commerce thrives with small businesses offering personal service and building tight-knit communities. Shoppers discover unique products, and viral posts can quickly reach millions.<\/p>\n<\/div>\n\n

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Why is social commerce appealing?<\/strong>

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Social commerce engages customers through individuals, influencers, and brands. It\u2019s popularity tends to be driven by:<\/p>\n<\/div>\n\n

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