{"id":74381,"date":"2023-10-25T05:40:10","date_gmt":"2023-10-25T09:40:10","guid":{"rendered":"https:\/\/www.radial.com\/?post_type=insight&p=74381"},"modified":"2025-05-08T04:58:32","modified_gmt":"2025-05-08T08:58:32","slug":"retail-shipping-is-evolving-and-surprisingly-so-are-customer-expectations","status":"publish","type":"insight","link":"https:\/\/www.radial.com\/eur\/insights\/retail-shipping-is-evolving-and-surprisingly-so-are-customer-expectations","title":{"rendered":"Retail Shipping Is Evolving\u2014and Surprisingly, So Are Customer Expectations"},"content":{"rendered":"\n
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Consumers aren\u2019t the only ones watching their wallets\u2014retailers are cutting costs and spending smarter too. Shoppers can choose when and where to spend, often chasing the best overall deal, while retailers have less flexibility.<\/p>\n<\/div>\n\n\n\n

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Retailers must cut costs carefully to protect customer experience and brand image\u2014often by streamlining backend operations or using automation. Since the pandemic, many have taken bolder steps, especially around shipping, shifting away from \u201cfree and fast.\u201d Shoppers have mostly accepted the changes, but only when certain expectations are still met.<\/p>\n<\/div>\n\n

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Retail shipping options are extremely important to consumers<\/h2>\n<\/div>\n\n
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Let\u2019s take a look at how much consumers value shipping options. In a recent survey, Radial found that 3 out of 4 online consumers say that brands\u2019 shipping options (cost and timing) are extremely or very important in determining whether they will shop with a brand.<\/p>\n<\/div>\n\n

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