{"id":73681,"date":"2024-10-22T09:30:00","date_gmt":"2024-10-22T13:30:00","guid":{"rendered":"https:\/\/www.radial.com\/?post_type=insight&#038;p=73681"},"modified":"2025-04-23T04:43:45","modified_gmt":"2025-04-23T08:43:45","slug":"radial-research-3-takeaways-from-radials-holiday-shopping-consumer-survey","status":"publish","type":"insight","link":"https:\/\/www.radial.com\/eur\/insights\/radial-research-3-takeaways-from-radials-holiday-shopping-consumer-survey","title":{"rendered":"Radial Research: 3 Takeaways from Radial\u2019s Holiday Shopping Consumer Survey\u00a0\u00a0\u00a0"},"content":{"rendered":"\n<div class=\"interior-page-block-area\">\n\t\n<div class=\"core-paragraph-block\">\n<p>The 2024 holiday season was estimated to see e-commerce sales grow at the <a href=\"https:\/\/www.emarketer.com\/content\/holiday-ecommerce-will-grow-fastest-rate-since-2021\" target=\"_blank\" rel=\"noreferrer noopener\">fastest rates<\/a> since 2021, according to EMARKETER. Radial conducted research into key holiday shopping trends.\u00a0\u00a0<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Here are 3 key takeaways leading brands should consider for any holiday season.&nbsp;<\/p>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li>Retailers prepare for a more aggressive peak season&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li>Consumers have high expectations for faster delivery times&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li>Consumers continue to be financially cautious&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Retailers Prepared for a More Aggressive Peak Season\u00a0<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>There were only 27 days between Thanksgiving and Christmas in 2024, and consumers were adjusting their holiday shopping timelines accordingly. Per Radial\u2019s consumer survey, 90% of respondents were expected to start their holiday shopping before December 1. And 31% of consumers intended to kick off holiday shopping by October to capture savings from events like Amazon\u2019s Prime Day and other early promotions. November was anticipated to continue to generate the most shopping activity, with 42% of consumers planning to launch holiday shopping around major events like Black Friday and Cyber Monday.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.radial.com\/files\/2024\/10\/Viz_HolidayShopping_2024108_v2-1024x1024.png\" alt=\"\" class=\"wp-image-66470 size-full\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-1024x1024.png 1024w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-300x300.png 300w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-150x150.png 150w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-768x768.png 768w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-1536x1536.png 1536w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-2048x2048.png 2048w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-600x600.png 600w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-1200x1200.png 1200w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-360x360.png 360w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-720x720.png 720w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-628x628.png 628w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-1256x1256.png 1256w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-748x748.png 748w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-1496x1496.png 1496w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-230x230.png 230w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-460x460.png 460w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-400x400.png 400w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-800x800.png 800w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-246x246.png 246w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-492x492.png 492w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-330x330.png 330w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-660x660.png 660w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-450x450.png 450w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-900x900.png 900w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-1440x1440.png 1440w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-387x387.png 387w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-774x774.png 774w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-75x75.png 75w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-144x144.png 144w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-288x288.png 288w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-125x125.png 125w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-250x250.png 250w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-500x500.png 500w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-469x469.png 469w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-938x938.png 938w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-1320x1320.png 1320w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-920x920.png 920w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-228x228.png 228w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-456x456.png 456w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-946x946.png 946w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-1892x1892.png 1892w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-704x704.png 704w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-1408x1408.png 1408w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-640x640.png 640w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-1280x1280.png 1280w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-470x470.png 470w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-940x940.png 940w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-1025x1025.png 1025w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-1600x1600.png 1600w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-512x512.png 512w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-422x422.png 422w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-844x844.png 844w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-188x188.png 188w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-376x376.png 376w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-518x518.png 518w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-1036x1036.png 1036w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-350x350.png 350w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-700x700.png 700w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-176x176.png 176w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-352x352.png 352w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-46x46.png 46w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_HolidayShopping_2024108_v2-92x92.png 92w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\"><div class=\"core-paragraph-block\">\n<p>Thirty-one percent of consumers intended to kick off holiday shopping by October and 42% planned to shop in November.<\/p>\n<\/div><\/div><\/div>\n\n\n<div class=\"core-paragraph-block\">\n<p>The clock was ticking on an aggressive 2024 peak season, with retailers needing to be prepared to meet surges in consumer demand. That meant preparing for greater demand in an even shorter window of time\u2014straining workforces and fulfillment operations.\u00a0<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Consumers Have High Expectations for Faster Delivery Times&nbsp;<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>In addition to a shorter peak season, retailers contended with high customer expectations for peak delivery. Radial\u2019s research shows that 29% of shoppers expected their holiday gifts to be delivered within 2-3 days\u2014a 53% increase year-over-year. Forty-five percent of consumers accepted a 3\u20135-day delivery window, but only 26% of consumers said that waiting a week or more is acceptable.\u00a0\u00a0<\/p>\n<\/div>\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.radial.com\/files\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-1024x1024.png\" alt=\"\" class=\"wp-image-66475 size-full\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-1024x1024.png 1024w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-300x300.png 300w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-150x150.png 150w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-768x768.png 768w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-1536x1536.png 1536w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-2048x2048.png 2048w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-600x600.png 600w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-1200x1200.png 1200w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-360x360.png 360w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-720x720.png 720w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-628x628.png 628w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-1256x1256.png 1256w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-748x748.png 748w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-1496x1496.png 1496w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-230x230.png 230w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-460x460.png 460w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-400x400.png 400w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-800x800.png 800w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-246x246.png 246w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-492x492.png 492w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-330x330.png 330w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-660x660.png 660w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-450x450.png 450w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-900x900.png 900w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-1440x1440.png 1440w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-387x387.png 387w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-774x774.png 774w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-75x75.png 75w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-144x144.png 144w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-288x288.png 288w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-125x125.png 125w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-250x250.png 250w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-500x500.png 500w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-469x469.png 469w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-938x938.png 938w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-1320x1320.png 1320w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-920x920.png 920w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-228x228.png 228w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-456x456.png 456w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-946x946.png 946w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-1892x1892.png 1892w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-704x704.png 704w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-1408x1408.png 1408w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-640x640.png 640w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-1280x1280.png 1280w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-470x470.png 470w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-940x940.png 940w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-1025x1025.png 1025w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-1600x1600.png 1600w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-512x512.png 512w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-422x422.png 422w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-844x844.png 844w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-188x188.png 188w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-376x376.png 376w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-518x518.png 518w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-1036x1036.png 1036w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-350x350.png 350w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-700x700.png 700w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-176x176.png 176w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-352x352.png 352w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-46x46.png 46w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/10\/Viz_DeliveryExpectations_2024108_v2-92x92.png 92w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\"><div class=\"core-paragraph-block\">\n<p>Twenty-nine percent of consumers expected online orders to arrive in 2-3 days\u2014a 53% increase year-over-year.<\/p>\n<\/div><\/div><\/div>\n\n\n<div class=\"core-paragraph-block\">\n<p>Radial\u2019s research also identified that consumers want more control over their delivery experience. More than half of consumers (58%) noted they will likely use a feature to select specific delivery days\u2014if affordable and available. Brands can boost their customers\u2019 experiences by offering varied delivery options to expand both speed and convenience.&nbsp;&nbsp;<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Likewise, leading retailers consider their returns process in addition to their delivery promises. Negative return experiences can affect customer loyalty, and brands may need to assess their current <a href=\"https:\/\/www.radial.com\/eur\/solutions\/ecommerce-fulfillment\/returns-management\">returns management<\/a> processes to ensure simple, convenient returns.\u00a0<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>The stakes are high: 73% of consumers claim they will not purchase again from a retailer that provided a <a href=\"https:\/\/content-na1.emarketer.com\/attended-locations-home-pickup-most-popular-return-methods\" target=\"_blank\" rel=\"noreferrer noopener\">poor delivery or returns experience<\/a> during a holiday season.\u00a0<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Consumers Continue to be Financially Cautious&nbsp;<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Consumers approached the holidays influenced by continued economic uncertainty. Thirty-eight percent of consumers reported having a smaller budget for holiday gifts in 2024 versus 27% in 2023. Many shoppers subsequently looked for the best promotions, sales, and deals for the peak season.\u00a0\u00a0<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Radial\u2019s research also revealed that 18% of shoppers expected to use Buy Now Pay Later (BNPL) or other financing options, with Millennials (27%) being the most likely to do so. Many consumers prefer flexible payment methods to manage holiday expenses without reducing gift-giving\u2014despite economic stressors.\u202f&nbsp;<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>As the holiday season approached, retailers needed to consider offering competitive pricing and attractive promotions to cater to budget-conscious shoppers. Highlighting flexible payment options such as BNPL can also appeal to consumers seeking to manage spending more effectively.\u202f&nbsp;<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>By offering personalized services as low-cost upgrades, retailers can also cater to those who are willing to pay for a more customized shopping experience, without alienating price-sensitive shoppers. For example, 55% of Gen Z and 52% of Millennials would pay for gift wrapping at the right price. This creates an opportunity for brands to reduce holiday stress and enhance the shopping experience for key customers.\u202f&nbsp;<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Prepare for Peak with the Right 3PL Partner&nbsp;&nbsp;<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Radial\u2019s research underscores the importance of a comprehensive click to delivery experience to boost sales and satisfy customers through the holiday season and beyond.\u00a0\u00a0<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>For retailers partnering with <a href=\"https:\/\/www.radial.com\/eur\">Radial<\/a>, these insights highlight the importance of seamless logistics solutions to delight customers. <\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><br><strong>Follow Radial on\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/radial-europe\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/RadialEurope\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>\u00a0and <a href=\"https:\/\/www.instagram.com\/radialeurope\/\">Instagram<\/a>.<\/strong>\u00a0\u00a0<\/p>\n<\/div>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":72627,"template":"","insight_type":[],"solution":[399],"class_list":["post-73681","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight\/73681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/types\/insight"}],"version-history":[{"count":4,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight\/73681\/revisions"}],"predecessor-version":[{"id":73749,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight\/73681\/revisions\/73749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/media\/72627"}],"wp:attachment":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/media?parent=73681"}],"wp:term":[{"taxonomy":"insight_type","embeddable":true,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight_type?post=73681"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/solution?post=73681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}