{"id":70507,"date":"2025-02-21T11:30:32","date_gmt":"2025-02-21T16:30:32","guid":{"rendered":"https:\/\/www.radial.com\/?post_type=insight&#038;p=70507"},"modified":"2025-02-24T06:08:51","modified_gmt":"2025-02-24T11:08:51","slug":"scaling-internationally-the-biggest-challenge-in-fulfillment","status":"publish","type":"insight","link":"https:\/\/www.radial.com\/eur\/insights\/scaling-internationally-the-biggest-challenge-in-fulfillment","title":{"rendered":"Scaling internationally: the biggest challenge in fulfillment"},"content":{"rendered":"\n<div class=\"interior-page-block-area\">\n\t\n<div class=\"core-paragraph-block\">\n<p>On February 20th, 2025, <a href=\"https:\/\/www.linkedin.com\/company\/radial-europe\/posts\/?feedView=all&amp;viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Radial <\/a>welcomed top ecommerce executives and C-level leaders to an exclusive event in Rotterdam. The key takeaway from the event was that the biggest challenge in fulfillment faced by many brands is scaling their business internationally in a lean, efficient, and sustainable way. The event underscored the importance of providing solutions that streamline cross-border expansion while addressing logistical complexities.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Hosted in an iconic abandoned factory by the <strong>Maas river<\/strong>, the <strong>360\u00b0 Dome Experience<\/strong> was a unique opportunity to connect, learn, and explore the future of fulfillment in a way that went far beyond the typical business event.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<div class=\"image\">\n\t\t\t<picture>\r\n<source data-image-size=\"image_block_small\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Rotterdam_2-aspect-ratio-47-30-564x360.jpeg, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Rotterdam_2-aspect-ratio-47-30-1128x720.jpeg 2x\" media=\"(max-width: 600px)\" type=\"image\/jpeg\">\r\n<source data-image-size=\"image_block_large\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Rotterdam_2-aspect-ratio-47-30-940x600.jpeg\" type=\"image\/jpeg\">\r\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Rotterdam_2-aspect-ratio-47-30-940x600.jpeg\">\r\n<\/picture>\t\t\t<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<div class=\"image\">\n\t\t\t<picture>\r\n<source data-image-size=\"image_block_small\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Rotterdam_3-aspect-ratio-47-30-564x360.jpeg, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Rotterdam_3-aspect-ratio-47-30-1128x720.jpeg 2x\" media=\"(max-width: 600px)\" type=\"image\/jpeg\">\r\n<source data-image-size=\"image_block_large\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Rotterdam_3-aspect-ratio-47-30-940x600.jpeg\" type=\"image\/jpeg\">\r\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Rotterdam_3-aspect-ratio-47-30-940x600.jpeg\">\r\n<\/picture>\t\t\t<\/div><\/div>\n<\/div>\n\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Emerging trends and client needs<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>The event opened the door to important discussions about the biggest challenge in fulfillment and emerging industry trends. A variety of topics came up, helping to highlight the evolving needs of ecommerce businesses:<\/p>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li><strong>Fraud protection<\/strong> in <strong>last-mile delivery<\/strong> in France (potential solution: signature on delivery).<\/li>\n\n\n\n<li><strong>Scaling operations<\/strong> from a <strong>single-country setup<\/strong> to a <strong>multi-country fulfillment<\/strong> strategy.<\/li>\n\n\n\n<li><strong>Leveraging bonded warehouses<\/strong> for tax and duty benefits.<\/li>\n\n\n\n<li>The complexities of <strong>entering the U.S. market<\/strong>, especially in the current political and trade climate.<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Attendees also voiced specific concerns that have been affecting their businesses. They mentioned: <strong>fraud<\/strong> in <strong>parcel deliveries<\/strong> in France, <strong>stricter regulations<\/strong> in the Netherlands regarding <strong>lithium battery storage<\/strong>, and <strong>unexpected price increases<\/strong> from logistics providers.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"814\" src=\"https:\/\/www.radial.com\/files\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-1024x814.jpg\" alt=\"\" class=\"wp-image-59860 size-full\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-1024x814.jpg 1024w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-300x238.jpg 300w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-768x610.jpg 768w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-1536x1220.jpg 1536w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-755x600.jpg 755w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-1510x1200.jpg 1510w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-453x360.jpg 453w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-906x720.jpg 906w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-378x300.jpg 378w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-790x628.jpg 790w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-941x748.jpg 941w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-289x230.jpg 289w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-579x460.jpg 579w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-503x400.jpg 503w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-1007x800.jpg 1007w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-310x246.jpg 310w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-619x492.jpg 619w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-415x330.jpg 415w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-831x660.jpg 831w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-566x450.jpg 566w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-1133x900.jpg 1133w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-387x307.jpg 387w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-774x615.jpg 774w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-94x75.jpg 94w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-189x150.jpg 189w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-181x144.jpg 181w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-362x288.jpg 362w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-246x195.jpg 246w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-492x391.jpg 492w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-157x125.jpg 157w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-315x250.jpg 315w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-629x500.jpg 629w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-469x373.jpg 469w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-938x745.jpg 938w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-1158x920.jpg 1158w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-287x228.jpg 287w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-574x456.jpg 574w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-946x752.jpg 946w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-704x559.jpg 704w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-1408x1119.jpg 1408w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-805x640.jpg 805w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-592x470.jpg 592w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-1183x940.jpg 1183w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-1290x1025.jpg 1290w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-644x512.jpg 644w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-1289x1024.jpg 1289w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-531x422.jpg 531w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-1062x844.jpg 1062w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-237x188.jpg 237w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-473x376.jpg 473w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-230x183.jpg 230w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-460x365.jpg 460w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-518x412.jpg 518w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-1036x823.jpg 1036w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-350x278.jpg 350w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-700x556.jpg 700w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-176x140.jpg 176w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-352x280.jpg 352w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-46x37.jpg 46w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture-92x73.jpg 92w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/30\/Erik-van-Dee-Profile-Picture.jpg 1582w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\"><div class=\"core-paragraph-block\">\n<p><a href=\"https:\/\/www.linkedin.com\/in\/erikvandee\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Erik van Dee<\/a>, Radial\u2019s Sales Director, pointed out:<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><em>\u201cThe insights from the event and connections made will be instrumental in shaping our approach and helping us better support brands as they scale.\u201d<\/em><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\"><div class=\"core-paragraph-block\">\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jeroenkammers\/\">Jeroen Kammers<\/a>, Sales Director at Radial Europe added: <\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><em>\u201cThe world of e-commerce is evolving, with businesses increasingly adopting a hybrid approach that combines their own webshops, physical stores, and European marketplaces to maximize reach and sales. It requires logistics providers with experience in entering new markets, adequate storage space, and the capability to provide the required <a href=\"https:\/\/www.radial.com\/eur\/ecommerce-fulfilment\/transportation-management\">transportation services<\/a> in Europe\u201d<\/em>. <\/p>\n<\/div><\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"800\" height=\"558\" src=\"https:\/\/www.radial.com\/files\/2025\/02\/Jeroen.jpg\" alt=\"\" class=\"wp-image-70575 size-full\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen.jpg 800w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-300x209.jpg 300w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-768x536.jpg 768w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-516x360.jpg 516w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-430x300.jpg 430w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-330x230.jpg 330w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-659x460.jpg 659w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-573x400.jpg 573w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-353x246.jpg 353w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-705x492.jpg 705w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-473x330.jpg 473w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-645x450.jpg 645w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-387x270.jpg 387w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-774x540.jpg 774w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-108x75.jpg 108w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-215x150.jpg 215w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-206x144.jpg 206w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-413x288.jpg 413w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-246x172.jpg 246w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-492x343.jpg 492w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-179x125.jpg 179w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-358x250.jpg 358w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-717x500.jpg 717w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-469x327.jpg 469w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-327x228.jpg 327w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-654x456.jpg 654w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-704x491.jpg 704w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-674x470.jpg 674w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-734x512.jpg 734w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-605x422.jpg 605w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-270x188.jpg 270w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-539x376.jpg 539w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-230x160.jpg 230w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-460x321.jpg 460w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-518x361.jpg 518w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-350x244.jpg 350w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-700x488.jpg 700w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-176x123.jpg 176w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-352x246.jpg 352w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-46x32.jpg 46w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Jeroen-92x64.jpg 92w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Captivating 360-degree warehouse video<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>The <strong>Radial 360-degree warehouse video<\/strong>, displayed on the ceiling of the dome, captivated attendees and provided them with a clear and compelling impression of Radial&#8217;s fulfillment capabilities.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>The video showcased the state-of-the-art <a href=\"https:\/\/www.radial.com\/eur\/groningen\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>facility in<\/strong> <strong>Groningen<\/strong><\/a>, the Netherlands, one of Radial&#8217;s network of fulfillment warehouses in Europe and the US. In this warehouse, 299 autonomous mobile robots (AMRs) collaborate with human employees. The robots efficiently manage <strong>bin-to-person<\/strong>, <strong>pallet-to-person<\/strong>, and <strong>transport operations<\/strong>, enhancing productivity and accuracy. This facility is an example of the successful <a href=\"https:\/\/www.radial.com\/eur\/insights\/299-robots-to-amplify-the-human-potential\" target=\"_blank\" rel=\"noreferrer noopener\">collaboration<\/a> between Radial Europe, <strong><a href=\"https:\/\/www.dematic.com\/en-us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Dematic<\/a><\/strong> (warehouse automation specialist), and <strong><a href=\"https:\/\/www.quicktron.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Quicktron Robotics<\/a><\/strong> (AMR producer). <\/p>\n<\/div>\n\n\n\n<div class=\"image\">\n\t\t\t<picture>\r\n<source data-image-size=\"image_block_small\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Rotterdam_1-aspect-ratio-47-30-564x360.jpeg, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Rotterdam_1-aspect-ratio-47-30-1128x720.jpeg 2x\" media=\"(max-width: 600px)\" type=\"image\/jpeg\">\r\n<source data-image-size=\"image_block_large\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Rotterdam_1-aspect-ratio-47-30-940x600.jpeg\" type=\"image\/jpeg\">\r\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/Rotterdam_1-aspect-ratio-47-30-940x600.jpeg\">\r\n<\/picture>\t\t\t<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">A keynote that inspired change<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>The dynamic keynote by <a href=\"https:\/\/www.radial.com\/eur\/insights\/fulfillment-through-innovation-the-journey-of-leonardo-avezzano\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Leonardo Avezzano<\/strong>,<\/a> a storyteller, photographer, and explorer, deeply resonated with the audience. Leonardo shared his personal journey of embracing change and transforming fear into opportunity. <\/p>\n<\/div>\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\"><div class=\"core-paragraph-block\">\n<p>As he explained:<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><em>\u201cFear is there to tell you that you\u2019re stepping into the unknown. It\u2019s an awareness super-weapon.\u201d<\/em> <\/p>\n<\/div><\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.radial.com\/files\/2025\/02\/21\/Leonardo_Avezzano_5-1024x682.jpg\" alt=\"\" class=\"wp-image-70508 size-full\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-1024x682.jpg 1024w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-300x200.jpg 300w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-768x511.jpg 768w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-901x600.jpg 901w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-541x360.jpg 541w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-1081x720.jpg 1081w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-450x300.jpg 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https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-1410x940.jpg 1410w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-769x512.jpg 769w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-634x422.jpg 634w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-1267x844.jpg 1267w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-282x188.jpg 282w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-565x376.jpg 565w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-230x153.jpg 230w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-460x306.jpg 460w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-518x345.jpg 518w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-1036x690.jpg 1036w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-350x233.jpg 350w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-700x466.jpg 700w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-176x117.jpg 176w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-352x234.jpg 352w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-46x31.jpg 46w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5-92x61.jpg 92w, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/02\/21\/Leonardo_Avezzano_5.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div class=\"core-paragraph-block\">\n<p>In the fast-paced world of ecommerce, this mindset is essential. His message inspired attendees to rethink their approach to change. Instead of viewing it as an obstacle, they were encouraged to see it as a catalyst for innovation and growth.<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">A remarkable dining experience<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Guests enjoyed also a remarkable &#8220;Journey around the world&#8221; dining experience, curated by <strong>Michelin-starred <a href=\"https:\/\/www.linkedin.com\/in\/micha-van-der-veen-5a5a48209\/?originalSubdomain=nl\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Chef Micha van der Veen<\/a><\/strong>. At just 27 years old, Chef Micha is already a standout in the culinary world, known for his 3rd place finish in the prestigious Bocuse d\u2019Or competition. His approach to cooking is all about fresh, seasonal ingredients. Chef Micha\u2019s signature dishes are designed to awaken the senses and stir emotions.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Before his culinary journey, Micha worked as Chef de Partie at the renowned 3 Michelin-starred restaurant The Librije in Zwolle. His talent shone as he guided guests through a multi-course dining experience that matched the event\u2019s theme of innovation.<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Voices from the event: attendees feedback<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>With C-level and ecommerce executives in attendance, the event provided rare opportunities for meaningful networking. Guests engaged directly with Radial\u2019s team and one another, discussing the challenges and opportunities they face in today\u2019s ecommerce landscape. Here\u2019s what some attendees had to say about their experience at the Radial event:<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><em>&#8220;Thank you for the invitation. I thoroughly enjoyed the &#8216;total experience&#8217; The speaker, venue, and all the good conversations made it a perfect day&#8221;<\/em> &#8211; Adrian Pritchard<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><em>&#8220;Many thanks for the invitation from yesterday. It was an amazing event!&#8221; <\/em>&#8211; Maike Hoek<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><em>&#8220;Thanks for the invite, it was an awesome event yesterday. I really enjoyed the opportunity&#8221; <\/em><strong>&#8211; <\/strong>Marko Obrknezev<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><em>&#8220;Congratulations for the idea! It was a truly lovely evening: great food, location and professionals who joined&#8221;<\/em> &#8211; Alberto del Santo<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">What\u2019s next<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>This event is just the beginning. We\u2019re excited to continue these important conversations and explore how Radial can help businesses unlock new fulfillment opportunities. <strong>Next stop: Milan, March 2025,<\/strong> where we will continue discussing the future of ecommerce and how Radial\u2019s solutions can drive success.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Stay tuned for more events and opportunities to connect with Radial!<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","insight_type":[],"solution":[399],"class_list":["post-70507","insight","type-insight","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight\/70507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/types\/insight"}],"version-history":[{"count":11,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight\/70507\/revisions"}],"predecessor-version":[{"id":70579,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight\/70507\/revisions\/70579"}],"wp:attachment":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/media?parent=70507"}],"wp:term":[{"taxonomy":"insight_type","embeddable":true,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight_type?post=70507"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/solution?post=70507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}