{"id":67475,"date":"2024-11-21T09:25:11","date_gmt":"2024-11-21T14:25:11","guid":{"rendered":"https:\/\/www.radial.com\/?post_type=insight&p=67475"},"modified":"2024-11-21T10:27:06","modified_gmt":"2024-11-21T15:27:06","slug":"from-payments-to-parcels-e-commerce-in-belgium","status":"publish","type":"insight","link":"https:\/\/www.radial.com\/eur\/insights\/from-payments-to-parcels-e-commerce-in-belgium","title":{"rendered":"From payments to parcels: meet Evy"},"content":{"rendered":"\n
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How Evy Van Herck is surfing e-commerce in Belgium<\/strong><\/h2>\n<\/div>\n\n\n
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When Evy Van Herck<\/a> talks about e-commerce in Belgium, her eyes light up. Fresh from building Klarna’s presence in Belgium<\/a>, she’s now bringing that same energy to her role as Sales Director at Radial Europe.<\/p>\n<\/div>\n\n

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“Building Klarna from the ground up taught me to see the whole picture,” she says, mapping out the journey from website traffic to final delivery.<\/p>\n<\/div><\/div><\/div>\n\n\n

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From payments to 3PL<\/h2>\n<\/div>\n\n
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Your journey from Klarna to Radial is exciting: from a Payment solution to a 3PL. What was that transition like?<\/strong><\/p>\n<\/div>\n\n

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At Klarna, I helped build the brand in the e-commerce landscape in Belgium<\/a> from scratch. It was like getting a crash course in Belgian retail – mapping the landscape, building connections, understanding what makes retailers tick. Now at Radial, that knowledge is gold. When you’ve worked on driving traffic and optimizing conversions, you get what keeps retailers up at night.<\/p>\n<\/div>\n\n

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Meanwhile back in Belgium<\/h2>\n<\/div>\n\n
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Belgium seems to have a unique e-commerce personality\u2026<\/strong><\/p>\n<\/div>\n\n

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[Laughing] Oh, absolutely! We’re a bit stubborn here. While online shopping is growing, Belgians still love their physical stores. It’s not either-or anymore – it’s about making both worlds work together. That’s where it gets complex, but also exciting. With our connection to Bpost, we can handle everything from warehouse to store shelf, which is pretty unique.<\/p>\n<\/div>\n\n

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What excites you most about Belgian brands right now?<\/strong><\/p>\n<\/div>\n\n

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The niche players – they’re crushing it! One of them is making safety gear that cyclists and runners actually want to wear. Another one in the jewellery industry – featured on ‘Emily in Paris’ – all about sustainable, lab-grown diamonds. These brands prove you don’t need to be huge to go global. They’re finding their specific audience and serving them brilliantly.<\/p>\n<\/div>\n\n\n

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Fulfillment in Belgium<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t

Discover Radial’s warehouse in Boom<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t
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How do you see e-commerce evolving here?<\/strong><\/p>\n<\/div>\n\n

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Look, people aren’t getting any less busy, right? After the post-COVID online shopping dip, we’re seeing steady growth again. But it’s different now. Brands need to be smarter, and more personal. AI is going to be huge in making that happen. It’s not just about having an online presence anymore – it’s about making every customer feel like they’re getting a tailored experience.<\/p>\n<\/div>\n\n

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Perfect balance? It’s just a myth.<\/h2>\n<\/div>\n\n
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Speaking of busy lives – you’re juggling this role with a 6-month-old at home\u2026<\/strong><\/p>\n<\/div>\n\n

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[Smiles] Yeah, that’s\u2026 interesting! I’ll be honest – some days I feel like I’m dropping all the balls. But Radial gives me the flexibility to structure my calendar. When I’m working, I’m all in. That’s when I’m with my kids in the early evening. My husband’s also in sales, so we’re constantly comparing calendars. It’s all about being super organized and accepting that perfect balance is a myth.<\/p>\n<\/div>\n\n

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What’s your secret to maintaining client relationships in the Belgian market?<\/strong><\/p>\n<\/div>\n\n

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No real secrets – just be real. In Belgium, face-to-face still matters. You can have all the digital tools in the world, but people here want to look you in the eye and know you mean what you say. Being authentic isn’t just a buzzword for me – it’s the only way to build lasting relationships.<\/p>\n<\/div>\n\n

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bpost who?<\/h2>\n<\/div>\n\n\n\n
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And with bpostgroup<\/a> behind you\u2026<\/strong><\/p>\n<\/div>\n\n

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That’s huge. bpost<\/a> is such an established name here – it represents stability and certainty to people.<\/p>\n<\/div>\n\n\n

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Being part of the group means we can handle everything: storage, fulfillment, transport, both B2C and B2B. It simplifies things enormously for our clients. Instead of juggling five different partners, they get one solution that works.<\/p>\n<\/div><\/div><\/div>\n\n\n

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Happy BFCM!<\/h2>\n<\/div>\n\n
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Let me guess how you would like to close this interview?<\/strong><\/p>\n<\/div>\n\n\n

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By wishing a happy holiday season to everyone, and a successful BFCM campaign to all Belgian retailers!<\/p>\n<\/div><\/div><\/div>\n\n\n

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Get in touch<\/strong><\/h2>\n<\/div>\n\n\n\n\n
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Evy Van Herck<\/a><\/strong>
Sales Director, Radial Europe<\/em>
+32 472 55 31 81 
evanherck@radial.com<\/a><\/p>\n<\/div>\n\n

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A versatile leader in Belgian e-commerce who transformed from Slavonic languages scholar to retail innovator. After six years driving Vitra\/Artek’s home division in Benelux, she spearheaded Klarna’s successful entry into the Belgian market. Now at Radial Europe, she combines her deep understanding of retail with a passion for e-commerce solutions, bringing a fresh perspective to logistics and fulfillment in the Benelux market.<\/p>\n<\/div><\/div><\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"

Former Klarna Belgium lead now driving Radial’s growth in Benelux, Van Herck combines digital innovation with traditional Belgian business values. She leverages bpost group’s infrastructure to serve emerging brands while maintaining focus on personal relationships in an evolving retail landscape.<\/p>\n","protected":false},"featured_media":67504,"template":"","insight_type":[],"solution":[399],"class_list":["post-67475","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight\/67475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/types\/insight"}],"version-history":[{"count":15,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight\/67475\/revisions"}],"predecessor-version":[{"id":67687,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight\/67475\/revisions\/67687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/media\/67504"}],"wp:attachment":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/media?parent=67475"}],"wp:term":[{"taxonomy":"insight_type","embeddable":true,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight_type?post=67475"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/solution?post=67475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}