{"id":58899,"date":"2024-04-18T07:20:13","date_gmt":"2024-04-18T11:20:13","guid":{"rendered":"https:\/\/www.radial.com\/?post_type=insight&#038;p=58899"},"modified":"2024-04-19T06:18:41","modified_gmt":"2024-04-19T10:18:41","slug":"celebrities-making-waves-in-the-beauty-industry","status":"publish","type":"insight","link":"https:\/\/www.radial.com\/eur\/insights\/celebrities-making-waves-in-the-beauty-industry","title":{"rendered":"Celebrities making waves in the beauty industry"},"content":{"rendered":"\n<div class=\"interior-page-block-area\">\n\t\n<div class=\"core-paragraph-block\">\n<p>One of the most captivating aspects of the <a href=\"https:\/\/www.radial.com\/eur\/insights\/mastering-ecommerce-fulfillment-for-beauty-brands\">beauty industry&#8217;s<\/a> evolving landscape is the emergence and success of celebrity-owned brands. Celebrities have been drawn to this market by its continued growth and resilience, even during economic challenges. They have moved from simply representing brands to launching their own, contributing to the dynamic <a href=\"https:\/\/www.radial.com\/eur\/insights\/7-trends-shaping-the-beauty-industry-in-2024\">evolution<\/a> of the industry and changing consumer preferences. <\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Some of these brands are beloved and innovative, while others face criticism for high prices or celebrity authenticity concerns. Yet, overall, these brands are thriving, with strong sales and popularity, particularly among Gen Z who welcome more celebrity launches.<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\" id=\"h-record-breaking-sales-in-2023\">Record-breaking sales in 2023<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>In a significant milestone, the collective sales of the forty-three celebrity beauty brands monitored by <a href=\"https:\/\/nielseniq.com\/global\/en\/\">NIQ <\/a>in the US surpassed <strong><a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2024\/celebrity-founded-beauty-brands-surpass-1-billion-in-sales\/\">$1 billion<\/a><\/strong> for the first time in 2023. Notably, their sales growth outpaced that of the overall beauty category, with an impressive increase of +57.8%, compared to the 11.1% growth, during the same period.<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\" id=\"h-core-audience\">Core audience<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Celebrity beauty brands attract <strong>passionate beauty enthusiasts<\/strong> known for their substantial spending on cosmetics and personal care products. On average, they spend $1,003.64 annually, which is <strong>1.25 times more<\/strong> than the average buyer. This demographic tends to come from larger, younger, and more diverse households with higher incomes.<\/p>\n<\/div>\n\n\n\n<div class=\"statistics statistics__2\">\n    <span class=\"statistics__elipse-right\">\n    <\/span>\n    <div class=\"statistics--inner\">\n        <div class=\"statistics__info animate\">\n\t\t                    <h2 class=\"statistics__title\">\n\t\t\t\t    Celebrity beauty brands                 <\/h2>\n\t\t    \t\t                    <div class=\"statistics__summary\">\n\t\t\t\t    <p>2023 data for the US market by NIQ<\/p>\n                <\/div>\n\t\t            <\/div>\n\t                <ul class=\"statistics__content statistics__content__2 animate\">\n\t\t\t                        <li class=\"statistics__element\">\n\t\t\t\t\t                            <div class=\"statistics__number\">\n\t\t\t\t\t\t                                    \t\t\t\t\t\t\t    1 K$\t\t\t\t\t\t                            <\/div>\n\n\t\t\t\t\t                                <div class=\"statistics__number-text\">\n\t\t\t\t\t\t\t    annual customer spend                            <\/div>\n\t\t\t\t\t                        <\/li>\n\t\t\t                        <li class=\"statistics__element\">\n\t\t\t\t\t                            <div class=\"statistics__number\">\n\t\t\t\t\t\t                                    \t\t\t\t\t\t\t    1 B$\t\t\t\t\t\t                            <\/div>\n\n\t\t\t\t\t                                <div class=\"statistics__number-text\">\n\t\t\t\t\t\t\t    collective sales of the 43 celebrity beauty brands                            <\/div>\n\t\t\t\t\t                        <\/li>\n\t\t\t                <\/ul>\n\t        <\/div>\n    <span class=\"statistics__elipse-left\">\n    <\/span>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\" id=\"h-top-celebrity-beauty-brands-2023\">Top celebrity beauty brands 2023<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>The Upbeat Agency used data from <a href=\"https:\/\/www.statista.com\/topics\/10746\/celebrity-beauty-brands\/#topicOverview\">Statista<\/a> to reveal the <a href=\"https:\/\/www.newbeauty.com\/top-earning-celebrity-beauty-brands-2023\/1\">top-earning celebrity beauty brands<\/a> worldwide in 2023. Leading the pack is <a href=\"https:\/\/fentybeauty.com\/\">Rihanna&#8217;s Fenty Beauty<\/a>, followed closely by Priyanka Chopra Jonas&#8217;s <a href=\"https:\/\/www.anomalyhaircare.com\/\">Anomaly<\/a> hair care brand and Kylie Jenner&#8217;s <a href=\"https:\/\/kyliecosmetics.com\/\">Kylie Cosmetics<\/a>.<\/p>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li><strong>Fenty Beauty<\/strong> <strong>&#8211; $602.4 million.<\/strong><div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li>The most sought-after product: <strong>foundation<\/strong> (21,000 global searches\/ month).<\/li>\n\n\n\n<li>Differentiator: <strong>diversity<\/strong>. Fenty Beaty&#8217;s marketing campaigns consistently feature models of various ethnicities, genders, skin tones, and body types.\u00a0<\/li>\n<\/ul>\n<\/div><\/li>\n<\/ul>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li>\u200d<strong>Anomaly &#8211; $542.7 million.<\/strong><div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li>The most sought-after product: <strong>hair oil<\/strong>.<\/li>\n\n\n\n<li>Differentiator: <strong>green<\/strong>. Anomaly stands out for its eco-friendly packaging, made entirely from recycled ocean and landfill waste.<\/li>\n<\/ul>\n<\/div><\/li>\n<\/ul>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li><strong>Kylie Cosmetics &#8211; $380.4 million.<\/strong><div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li>The most sought-after product: <strong>mascara<\/strong>, (1,500 global searches\/ month).<\/li>\n\n\n\n<li>Differentiator: <strong>Kylie&#8217;s community<\/strong>. Kylie Cosmetics target market are young, tech-savvy, Kylie Jenner funs. The brand leverages social media with trendy content, influencer collaborations, and community building.<\/li>\n<\/ul>\n<\/div><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"image\">\n\t\t\t<picture>\r\n<source data-image-size=\"image_block_small\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/celebrities1-aspect-ratio-47-30-564x360.png, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/celebrities1-aspect-ratio-47-30-1128x720.png 2x\" media=\"(max-width: 600px)\" type=\"image\/png\">\r\n<source data-image-size=\"image_block_large\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/celebrities1-aspect-ratio-47-30-940x600.png\" type=\"image\/png\">\r\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/celebrities1-aspect-ratio-47-30-940x600.png\">\r\n<\/picture>\t\t\t<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\" id=\"h-favorite-british-celebrity-beauty-brand\">Favorite British celebrity beauty brand<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>The Upbeat Agency also analysed the monthly Google search volume for British celebrity beauty brands. The most searched brand was <a href=\"https:\/\/www.florencebymills.com\">Florence by Mills<\/a>. The skincare brand was founded by actress Millie Bobby Brown, who gained recognition for playing Eleven in \u201cStranger Things\u201d, a hit <a href=\"https:\/\/www.netflix.com\/\">Netflix<\/a> series that blends\u00a0sci-fi, horror, and nostalgia\u00a0in a thrilling story set in the 1980s.<\/p>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li><strong>Florence by Mills<\/strong> received an average monthly Google search of 168,490.<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li>Target customers: <strong>Gen Z<\/strong><\/li>\n\n\n\n<li>Differentiators: <strong>vegan, eco, authenticity<\/strong>. Florence by Mills features PETA-certified, cruelty-free, vegan skincare and makeup that\u2019s specifically designed for young people\u2019s skin.\u00a0Millie Boby Brown is also &#8220;authentic&#8221;, which is something that Gen Z really highly values.<\/li>\n<\/ul>\n<\/div><\/li>\n<\/ul>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Other companies included in the top five were Trinny London by Trinny Woodall, Victoria Beckham Beauty, Pleasing by Harry Style and Rose Inc. by Rosie Huntington-Whiteley.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 39%\"><div class=\"wp-block-media-text__content\"><div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\" id=\"h-fulfilling-beauty-radial-s-tailored-solutions\">Fulfilling beauty: Radial&#8217;s tailored solutions<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Radial expertise in fulfillment solutions tailored to the unique needs of health and beauty brands. With a keen understanding of the cosmetics industry&#8217;s intricacies, Radial&#8217;s fulfillment services empower brands to scale their operations, enhance customer satisfaction, and drive sustainable growth in an increasingly competitive market landscape.<\/p>\n<\/div><\/div><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"829\" height=\"1024\" src=\"https:\/\/www.radial.com\/files\/2024\/04\/Warsaw_cosmetics_women-829x1024.jpg\" alt=\"\" class=\"wp-image-59000 size-full\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-829x1024.jpg 829w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-243x300.jpg 243w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-768x948.jpg 768w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-1244x1536.jpg 1244w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-1658x2048.jpg 1658w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-486x600.jpg 486w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-972x1200.jpg 972w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-291x360.jpg 291w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-583x720.jpg 583w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-509x628.jpg 509w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-1017x1256.jpg 1017w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-606x748.jpg 606w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-1211x1496.jpg 1211w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-186x230.jpg 186w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-372x460.jpg 372w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-324x400.jpg 324w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-648x800.jpg 648w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-199x246.jpg 199w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-398x492.jpg 398w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-267x330.jpg 267w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-534x660.jpg 534w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-364x450.jpg 364w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-729x900.jpg 729w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-1166x1440.jpg 1166w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-356x440.jpg 356w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-713x880.jpg 713w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-61x75.jpg 61w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-121x150.jpg 121w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-117x144.jpg 117w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-233x288.jpg 233w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-101x125.jpg 101w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-202x250.jpg 202w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-405x500.jpg 405w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-469x579.jpg 469w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-938x1158.jpg 938w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-1069x1320.jpg 1069w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-745x920.jpg 745w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-185x228.jpg 185w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-369x456.jpg 369w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-870x1075.jpg 870w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-1741x2150.jpg 1741w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-1296x1600.jpg 1296w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-518x640.jpg 518w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-1036x1280.jpg 1036w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-381x470.jpg 381w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-761x940.jpg 761w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-830x1025.jpg 830w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-1660x2050.jpg 1660w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-415x512.jpg 415w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-342x422.jpg 342w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-683x844.jpg 683w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-152x188.jpg 152w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-304x376.jpg 304w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-419x518.jpg 419w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-839x1036.jpg 839w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-283x350.jpg 283w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-567x700.jpg 567w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-176x217.jpg 176w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-352x435.jpg 352w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-37x46.jpg 37w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women-74x92.jpg 74w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/04\/Warsaw_cosmetics_women.jpg 2000w\" sizes=\"(max-width: 829px) 100vw, 829px\" \/><\/figure><\/div>\n\n\n\n\n    <section class=\"related-content\">\n        <div class=\"related-content__inner\">\n\t\t\t\t\t\t                <h2 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As holiday demand surges, retailers must handle returns faster and more efficiently than ever. Consumers increasingly view returns as part of the purchase decision itself. The brands that win this season will be those that protect margins while turning returns into loyalty and repeat sales.<\/p>\n                                <\/div>\n\n                                <div class=\"related-content__element__cta\">\n                                    <span class=\"related-content__element__cta-text\"> Learn More<svg width=\"12\" height=\"8\" viewBox=\"0 0 12 8\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M11.3536 4.35355C11.5488 4.15829 11.5488 3.84171 11.3536 3.64645L8.17157 0.464467C7.97631 0.269205 7.65973 0.269205 7.46447 0.464467C7.2692 0.659729 7.2692 0.976311 7.46447 1.17157L10.2929 4L7.46447 6.82843C7.2692 7.02369 7.2692 7.34027 7.46447 7.53553C7.65973 7.7308 7.97631 7.7308 8.17157 7.53553L11.3536 4.35355ZM-4.37114e-08 4.5L11 4.5L11 3.5L4.37114e-08 3.5L-4.37114e-08 4.5Z\" fill=\"#171F27\"\/>\n<\/svg>\n<\/span>\n                                <\/div>\n                            <\/a>\n                        <\/article>\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"related-content__element animate\">\n\t\t\t\t\t\t\t                            <a class=\"related-content__card-link\" aria-label=\"How Technology is Redefining Fashion and Apparel Fulfillment\"\n                               href=\"https:\/\/www.radial.com\/eur\/insights\/how-technology-is-redefining-fashion-and-apparel-fulfillment\">\n                                <div class=\"related-content__element--image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\r\n<source data-image-size=\"featured_insight_large\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2025\/10\/anxious_consumers_web_v2-1-aspect-ratio-3-2-696x464.jpg\" type=\"image\/jpeg\">\r\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2025\/10\/anxious_consumers_web_v2-1-aspect-ratio-3-2-696x464.jpg\">\r\n<\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                        <div class=\"related-content__element__type--icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2022\/04\/27\/message-square_blogpost.svg\"\n                                                 alt=\"Blog Post\"\/>\n                                        <\/div>\n\t\t\t\t\t\t\t\t\t                                <\/div>\n                                <div class=\"related-content__element__type\">\n\t\t\t\t\t\t\t\t\t                                        <span>Blog Post<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                        <span class=\"dot\">&bull;<\/span>\n                                        <span>November 03, 2025<\/span>\n\t\t\t\t\t\t\t\t\t                                <\/div>\n\n                                <h3 class=\"related-content__element__title\">\n\t\t\t\t\t\t\t\t\tHow Technology is Redefining Fashion and Apparel Fulfillment                                <\/h3>\n\n                                <div class=\"related-content__element__summary\">\n\t\t\t\t\t\t\t\t\t<p>Fashion and apparel fulfilment demands speed, precision, and flexibility. Radial\u2019s advanced technology and automation empower brands to manage complex operations with ease. From inventory to last-mile delivery, every process is designed to keep up with the pace of fashion. With Fast Track, apparel brands can launch fulfilment faster than ever, scaling efficiently and delivering seamless customer experiences.<\/p>\n                                <\/div>\n\n                                <div class=\"related-content__element__cta\">\n                                    <span class=\"related-content__element__cta-text\"> Learn More<svg width=\"12\" height=\"8\" viewBox=\"0 0 12 8\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M11.3536 4.35355C11.5488 4.15829 11.5488 3.84171 11.3536 3.64645L8.17157 0.464467C7.97631 0.269205 7.65973 0.269205 7.46447 0.464467C7.2692 0.659729 7.2692 0.976311 7.46447 1.17157L10.2929 4L7.46447 6.82843C7.2692 7.02369 7.2692 7.34027 7.46447 7.53553C7.65973 7.7308 7.97631 7.7308 8.17157 7.53553L11.3536 4.35355ZM-4.37114e-08 4.5L11 4.5L11 3.5L4.37114e-08 3.5L-4.37114e-08 4.5Z\" fill=\"#171F27\"\/>\n<\/svg>\n<\/span>\n                                <\/div>\n                            <\/a>\n                        <\/article>\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"related-content__element animate\">\n\t\t\t\t\t\t\t                            <a class=\"related-content__card-link\" aria-label=\"Scaling Beauty Brands with Smart Fulfillment\"\n                               href=\"https:\/\/www.radial.com\/eur\/insights\/scaling-beauty-brands-with-smart-fulfillment\">\n                                <div class=\"related-content__element--image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\r\n<source data-image-size=\"featured_insight_large\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2025\/10\/02\/product-packing-2-696x464.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2025\/10\/02\/product-packing-2-1392x928.jpg 2x\" type=\"image\/jpeg\">\r\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2025\/10\/02\/product-packing-2-696x464.jpg\">\r\n<\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                        <div class=\"related-content__element__type--icon\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2022\/04\/27\/message-square_blogpost.svg\"\n                                                 alt=\"Blog Post\"\/>\n                                        <\/div>\n\t\t\t\t\t\t\t\t\t                                <\/div>\n                                <div class=\"related-content__element__type\">\n\t\t\t\t\t\t\t\t\t                                        <span>Blog Post<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                                        <span class=\"dot\">&bull;<\/span>\n                                        <span>October 21, 2025<\/span>\n\t\t\t\t\t\t\t\t\t                                <\/div>\n\n                                <h3 class=\"related-content__element__title\">\n\t\t\t\t\t\t\t\t\tScaling Beauty Brands with Smart Fulfillment                                <\/h3>\n\n                                <div class=\"related-content__element__summary\">\n\t\t\t\t\t\t\t\t\t<p>The beauty industry is experiencing rapid e-commerce growth, with online revenues projected to reach $338.9 billion by 2029. This expansion brings new fulfillment challenges, from SKU complexity and seasonal volatility to high return rates, fragile products, and the growing demand for personalization.<\/p>\n                                <\/div>\n\n                                <div class=\"related-content__element__cta\">\n                                    <span class=\"related-content__element__cta-text\"> Learn More<svg width=\"12\" height=\"8\" viewBox=\"0 0 12 8\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M11.3536 4.35355C11.5488 4.15829 11.5488 3.84171 11.3536 3.64645L8.17157 0.464467C7.97631 0.269205 7.65973 0.269205 7.46447 0.464467C7.2692 0.659729 7.2692 0.976311 7.46447 1.17157L10.2929 4L7.46447 6.82843C7.2692 7.02369 7.2692 7.34027 7.46447 7.53553C7.65973 7.7308 7.97631 7.7308 8.17157 7.53553L11.3536 4.35355ZM-4.37114e-08 4.5L11 4.5L11 3.5L4.37114e-08 3.5L-4.37114e-08 4.5Z\" fill=\"#171F27\"\/>\n<\/svg>\n<\/span>\n                                <\/div>\n                            <\/a>\n                        <\/article>\n\t\t\t\t\t                <\/div>\n\t\t\t        <\/div>\n    <\/section>\n\n\n\n\n<div class=\"info-cta\">\n    <div class=\"info-cta__inner\">\n        <div class=\"info-cta__left\">\n            <div class=\"info-cta__summary\">\n\t\t\t\t\t\t\t\t\t<p>Discover Radial&#8217;s tailored solutions<\/p>\n\t\t\t\t            <\/div>\n        <\/div>\n\n                    <div class=\"info-cta__right\">\n                <a class=\"info-cta__cta button-primary light\" \n                href=\" https:\/\/www.radial.com\/eur\/contact-us \"\n                    >\n                                            Contact us                                    <\/a>\n            <\/div>\n            <\/div>\n<\/div>\n\n\n\n\n<section class=\"case-study\">\n\t<div class=\"case-study__inner\">\n\t\t\t\t\t<article class=\"case-study__left\">\n\t\t\t\t<h2 class=\"case-study__title\">Radial&#8217;s Automation Partnership with doTERRA<\/h2>\n\t\t\t\t\t\t\t\t\t<div class=\"case-study__summary\">\n\t\t\t\t\t\t<p>The partnership between doTERRA and Radial Europe began in 2012 with modest orders. As doTERRA expanded into new European markets like Romania, Lithuania, and Latvia, sales and order volumes increased significantly. To maintain their commitment to quality and timely order fulfilment, doTERRA sought a trustworthy, flexible, and fast-acting 3PL partner in the heart of Europe. In August 2019, doTERRA and Radial solidified their cooperation with a permanent agreement, recognizing Radial&#8217;s ability to meet their evolving needs.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"button-primary dark-b\" title=\"Redirects to Radial's Automation Partnership with doTERRA\" href=\"https:\/\/www.radial.com\/eur\/case-study\/radials-automation-partnership-with-doterra\">Read More<\/a>\n\t\t\t<\/article>\n\t\t\t<aside class=\"case-study__right\">\n\t\t\t\t<picture>\r\n<source data-image-size=\"case_study_small\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2023\/10\/10\/doterra-case-study-1-aspect-ratio-47-30-470x300.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2023\/10\/10\/doterra-case-study-1-aspect-ratio-47-30-940x600.jpg 2x\" media=\"(max-width: 470px)\" type=\"image\/jpeg\">\r\n<source data-image-size=\"case_study_medium\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2023\/10\/10\/doterra-case-study-1-aspect-ratio-47-30-705x450.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2023\/10\/10\/doterra-case-study-1-aspect-ratio-47-30-1410x900.jpg 2x\" media=\"(max-width: 905px)\" type=\"image\/jpeg\">\r\n<source data-image-size=\"case_study_large\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2023\/10\/10\/doterra-case-study-1-aspect-ratio-47-30-940x600.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2023\/10\/10\/doterra-case-study-1-aspect-ratio-47-30-1880x1200.jpg 2x\" media=\"(max-width: 1023px)\" type=\"image\/jpeg\">\r\n<source data-image-size=\"case_study_teaser\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2023\/10\/10\/doterra-case-study-1-aspect-ratio-387-440-387x440.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2023\/10\/10\/doterra-case-study-1-aspect-ratio-387-440-774x880.jpg 2x\" type=\"image\/jpeg\">\r\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2023\/10\/10\/doterra-case-study-1-aspect-ratio-387-440-387x440.jpg\">\r\n<\/picture>\t\t\t<\/aside>\n\t\t\t<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","insight_type":[],"solution":[399],"class_list":["post-58899","insight","type-insight","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight\/58899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/types\/insight"}],"version-history":[{"count":56,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight\/58899\/revisions"}],"predecessor-version":[{"id":59089,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight\/58899\/revisions\/59089"}],"wp:attachment":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/media?parent=58899"}],"wp:term":[{"taxonomy":"insight_type","embeddable":true,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight_type?post=58899"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/solution?post=58899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}