{"id":56677,"date":"2024-03-29T05:56:53","date_gmt":"2024-03-29T09:56:53","guid":{"rendered":"https:\/\/www.radial.com\/?post_type=insight&#038;p=56677"},"modified":"2024-06-19T14:44:05","modified_gmt":"2024-06-19T18:44:05","slug":"automation-for-fashion-customers","status":"publish","type":"insight","link":"https:\/\/www.radial.com\/eur\/insights\/automation-for-fashion-customers","title":{"rendered":"Automation for fashion customers"},"content":{"rendered":"\n<div class=\"interior-page-block-area\">\n\t\n<div class=\"core-paragraph-block\">\n<p>In this interview, <a href=\"https:\/\/www.linkedin.com\/in\/ronkleinsmit\/?originalSubdomain=nl\">Ron Kleinsmit<\/a>, Groningen Site Manager at Radial, discusses the collaboration with <a href=\"https:\/\/www.dematic.com\/en-pl\/\">Dematic<\/a>, a provider of advanced automation technology. Dematic&#8217;s integration of cutting-edge robotics and AI technologies into warehouse operations has been instrumental in driving efficiency gains, enhancing flexibility and scalability, and optimizing both employee and customer experiences for Radial.<\/p>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li><a href=\"#automating\">Automating the warehouse: key drivers<\/a><\/li>\n\n\n\n<li><a href=\"#partnership\">Partnership with Dematic<\/a><\/li>\n\n\n\n<li><a href=\"#excellence\">Excellence factors<\/a><\/li>\n\n\n\n<li><a href=\"#balance\">Balance between people and robots<\/a><\/li>\n\n\n\n<li><a href=\"#successful\">Successful results<\/a><\/li>\n\n\n\n<li><a href=\"#future\">Future-proofing ecommerce fulfillment<\/a><\/li>\n<\/ul>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\" id=\"automating\">Automating the warehouse: key drivers<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><em>Joanna: Hello Ron. Could you tell us what factors were behind the decision to automate the warehouse in Groningen?<\/em><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Ron: Hello. Radial facility in Groningen is one of the seven facilities throughout Europe. We are a <a href=\"https:\/\/www.radial.com\/eur\/ecommerce-fulfilment\/fulfilment-solutions\">fulfillment<\/a> business partner for a lot of B2C e-commerce businesses. That is what we are focusing on. <\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Going from manual to automated operations begins with understanding the market requirements, particularly in e-commerce, where fulfilling orders &#8220;on time in full&#8221; is crucial. This means having <strong>late cutoff times<\/strong> for customers to place orders, often <strong>extending into the evening<\/strong>, with the expectation of <strong>delivery within 24 hours<\/strong>. <\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Given the <strong>high volatility<\/strong> in both volume and the variety <strong>of SKUs<\/strong> (Stock Keeping Units) or different items, relying solely on manual operations becomes insufficient. Optimisation becomes imperative to achieve the necessary high throughput.<\/p>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li><strong>Late cutoff times<\/strong><\/li>\n\n\n\n<li><strong>Delivery within 24 hours<\/strong><\/li>\n\n\n\n<li><strong>High volatility<\/strong> <strong>in volume and variety of SKUs<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"image\">\n\t\t\t<picture>\r\n<source data-image-size=\"image_block_small\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/3000_Warehouse_view_min-aspect-ratio-47-30-564x360.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/3000_Warehouse_view_min-aspect-ratio-47-30-1128x720.jpg 2x\" media=\"(max-width: 600px)\" type=\"image\/jpeg\">\r\n<source data-image-size=\"image_block_large\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/3000_Warehouse_view_min-aspect-ratio-47-30-940x600.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/3000_Warehouse_view_min-aspect-ratio-47-30-1880x1200.jpg 2x\" type=\"image\/jpeg\">\r\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/3000_Warehouse_view_min-aspect-ratio-47-30-940x600.jpg\">\r\n<\/picture>\t\t\t\t\t<div class=\"image__caption\">\n\t\t\t\t<p>Radial&#8217;s distribution warehouse in Groningen, the Netherlands<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\" id=\"partnership\">Partnership with Dematic<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><em>Joanna: When you decided to automate the facility, you needed to select a partner to design and build the solution.<\/em><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Ron: It&#8217;s about collaborating with people and working for people. We outlined our specifications and requirements, then explored the market to find suppliers who could assist us with this challenge. After a thorough search, we entered into a <strong>partnership with Dematic and Quicktron<\/strong>e to develop this excellent solution.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><em>Joanna: What approach did you take towards implementing the solution designed by Dematic?<\/em><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Ron: We could write a book about the implementation titled \u201cThis is a Success Story\u201d. While I am fortunate to share it, the real credit goes to our exceptional team. The project manager, operations manager, and many others were critical to our success. <\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>With a grand vision, we approached it incrementally, similar to running a marathon. Each step was manageable, allowing us to learn and adapt, embodying a scrum agile methodology. <strong>Customer involvement was minimal<\/strong> as we focused on maintaining and enhancing the flow.<\/p>\n<\/div>\n\n\n\n<div class=\"image\">\n\t\t\t<picture>\r\n<source data-image-size=\"image_block_small\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/5035_Groningen_AMR_Bin_Mover_min-aspect-ratio-47-30-564x360.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/5035_Groningen_AMR_Bin_Mover_min-aspect-ratio-47-30-1128x720.jpg 2x\" media=\"(max-width: 600px)\" type=\"image\/jpeg\">\r\n<source data-image-size=\"image_block_large\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/5035_Groningen_AMR_Bin_Mover_min-aspect-ratio-47-30-940x600.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/5035_Groningen_AMR_Bin_Mover_min-aspect-ratio-47-30-1880x1200.jpg 2x\" type=\"image\/jpeg\">\r\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/5035_Groningen_AMR_Bin_Mover_min-aspect-ratio-47-30-940x600.jpg\">\r\n<\/picture>\t\t\t\t\t<div class=\"image__caption\">\n\t\t\t\t<p>Tote Mover AMRs deploy swiftly and adapt to seasonality and scalability as needs change. It can transport materials in totes, remove waste, and perform non-value-added tasks.<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\" id=\"excellence\">Excellence factors<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Joanna: <em>What factors contribute to the excellence of this solution?<\/em><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Ron: One of the key elements is its <strong>high adaptability.<\/strong> It allows us for <strong>high scalability<\/strong>. Should there be a need for changes, we can readily adapt. While the complexity lies in the algorithm and system, the process remains simple. It&#8217;s <strong>easy to operate, understand, <\/strong>and<strong> instruct<\/strong> others. People quickly learn the process<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>This enables us to handle high volumes and meet our customers&#8217; demanding requirements. Our commitment to delivery was a critical factor in our decision-making, ensuring we could fulfil promises to our customers.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Joanna: <em>Is this system specifically tailored for a single customer or designed to serve multiple clients?<\/em><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Ron: The system Dematic designed and implemented can accommodate <strong>numerous customers<\/strong>, offering <strong>flexibility<\/strong> regardless of whether there are few or many SKUs and varying turnover rates. Currently, it caters to a fast-fashion customer, where new collections and a significant number of SKUs are introduced every couple of months. This influx of new data seamlessly integrates into the process.<\/p>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li><strong>High adaptability<\/strong><\/li>\n\n\n\n<li><strong>High scalability<\/strong><\/li>\n\n\n\n<li><strong>Easy to operate, understand, and train<\/strong><\/li>\n\n\n\n<li><strong>Can accommodate numerous customers<\/strong><\/li>\n\n\n\n<li><strong>Flexibility for any SKU count and turnover rates<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"image\">\n\t\t\t<picture>\r\n<source data-image-size=\"image_block_small\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/5066_AMR_Bin_Mover_min-aspect-ratio-47-30-564x360.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/5066_AMR_Bin_Mover_min-aspect-ratio-47-30-1128x720.jpg 2x\" media=\"(max-width: 600px)\" type=\"image\/jpeg\">\r\n<source data-image-size=\"image_block_large\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/5066_AMR_Bin_Mover_min-aspect-ratio-47-30-940x600.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/5066_AMR_Bin_Mover_min-aspect-ratio-47-30-1880x1200.jpg 2x\" type=\"image\/jpeg\">\r\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/5066_AMR_Bin_Mover_min-aspect-ratio-47-30-940x600.jpg\">\r\n<\/picture>\t\t\t\t\t<div class=\"image__caption\">\n\t\t\t\t<p>AMR tote movers streamline operations at the order picking station by efficiently transporting items<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\" id=\"balance\">Balance between people and robots<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Joanna: <em>Does throughput emerge as the most crucial factor when comparing this solution to manual operations?<\/em><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Ron: This solution allows us to process a <strong>high volume of orders per hour<\/strong>, a feat impossible to achieve manually. However, aiming for complete 100% optimisation isn&#8217;t necessarily optimal. Our goal was to strike a balance between automated and manual processes, and I believe we&#8217;ve achieved that. <\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>We optimise operations by <strong>incorporating human operators<\/strong> and fine-tuning processes. People contribute intellect, effort, and experience. A 100% manual process wouldn&#8217;t meet the market&#8217;s demands, and a fully automated approach is neither optimal nor aligns with Radial&#8217;s values. <\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>We value people and recognise their indispensable roles. Ultimately, the individuals behind the processes and the company genuinely matter. This belief is fundamental to us.<\/p>\n<\/div>\n\n<div class=\"quote-block no-image\">\n\t        <div class=\"quote-block__left animate\">\n\t\t\t<svg width=\"84\" height=\"55\" viewBox=\"0 0 84 55\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M62.0658 55C57.9497 55 54.4023 53.9562 51.4236 51.8686C48.4449 49.7275 46.1431 46.9708 44.5184 43.5985C42.9478 40.2263 42.1625 36.6131 42.1625 32.7591C42.1625 26.0146 44.4642 19.7251 49.0677 13.8905C53.6712 8.05596 59.412 3.42579 66.2901 0L84 10.1168C79.9381 11.9367 76.2553 14.1582 72.9516 16.781C69.648 19.4039 67.2921 22.455 65.8839 25.9343C69.5667 26.6302 72.735 28.1825 75.3888 30.5912C78.0967 32.9465 79.4507 36.0511 79.4507 39.9051C79.4507 44.0803 77.7988 47.6399 74.4952 50.5839C71.1915 53.528 67.0484 55 62.0658 55ZM19.9033 55C15.7872 55 12.2398 53.9562 9.26112 51.8686C6.2824 49.7275 3.98066 46.9708 2.3559 43.5985C0.785299 40.2263 0 36.6131 0 32.7591C0 26.0146 2.30174 19.7251 6.90522 13.8905C11.5087 8.05596 17.2495 3.42579 24.1277 0L41.8375 10.1168C37.7756 11.9367 34.0928 14.1582 30.7892 16.781C27.4855 19.4039 25.1296 22.455 23.7215 25.9343C27.4043 26.6302 30.5725 28.1825 33.2263 30.5912C35.9342 32.9465 37.2882 36.0511 37.2882 39.9051C37.2882 44.0803 35.6364 47.6399 32.3327 50.5839C29.029 53.528 24.8859 55 19.9033 55Z\" fill=\"#0070c0\"\/>\n<\/svg>\n\t\t\t        <\/div>\n\n\n        <div class=\"quote-block__right animate\">\n\t\t\t                <q class=\"quote-block__quote\">\n\t\t\t\t\t<p>A 100% manual process wouldn&#8217;t meet the market&#8217;s demands, and a fully automated approach is neither optimal nor aligns with Radial&#8217;s values.<\/p>\n                <\/q>\n\t\t\t\n\t\t\t\t\t\t\n            <div class=\"quote-block__profesional-title\">\n\t\t\t\tRon Kleinsmit\t\t\t\t\t\t\t\t            <\/div>\n\n\t\t\t        <\/div>\n\t<\/div>\n\n\n\n<div class=\"image\">\n\t\t\t<picture>\r\n<source data-image-size=\"image_block_small\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/8011_orderpick_stations_min-aspect-ratio-47-30-564x360.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/8011_orderpick_stations_min-aspect-ratio-47-30-1128x720.jpg 2x\" media=\"(max-width: 600px)\" type=\"image\/jpeg\">\r\n<source data-image-size=\"image_block_large\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/8011_orderpick_stations_min-aspect-ratio-47-30-940x600.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/8011_orderpick_stations_min-aspect-ratio-47-30-1880x1200.jpg 2x\" type=\"image\/jpeg\">\r\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/8011_orderpick_stations_min-aspect-ratio-47-30-940x600.jpg\">\r\n<\/picture>\t\t\t\t\t<div class=\"image__caption\">\n\t\t\t\t<p>Order pick station in the distribution warehouse in Groningen, the Netherlands<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\" id=\"successful\">Successful results<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Joanna: <em>What were the key factors that contributed to the success of this project?<\/em><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Ron: At Radial, w<strong>e believe in leveraging people&#8217;s knowledge, using common sense, and making swift decisions<\/strong> rather than delaying. With a stellar project manager, clear project descriptions, and prioritised focus, we made rapid, decisive decisions. <\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>While our calculation department provided the data, our intuition and experience also played crucial roles. Some decisions that could have taken months were made in minutes, with the flexibility to backtrack if necessary. This fast and decisive approach was pivotal to our success.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Joanna: <em>How would you summarize the results achieved through this solution?<\/em><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Ron: We&#8217;ve achieved several notable results. Firstly, the solutions are <strong>remarkable and make people excited<\/strong>, like a child in a toy store. This aligns with Radial&#8217;s ambition to become a showcase for our partners and staff. Secondly, <strong>the throughput is impressive<\/strong>, showcasing our adaptability and continuous learning. We&#8217;ve paid our learning fee and now reap financial benefits. <\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Moreover, the ergonomic aspects ensure a <strong>manageable workload<\/strong> for our team, contributing to sustainability with <strong>minimal waste <\/strong>in the process. Most importantly, we can <strong>meet our customers&#8217; needs<\/strong> efficiently. It&#8217;s crucial to emphasise that success isn&#8217;t solely attributed to automation but to the comprehensive, holistic approach.<\/p>\n<\/div>\n\n\n\n<div class=\"image\">\n\t\t\t<picture>\r\n<source data-image-size=\"image_block_small\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/5027_AMR_Bin_Mover_min-aspect-ratio-47-30-564x360.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/5027_AMR_Bin_Mover_min-aspect-ratio-47-30-1128x720.jpg 2x\" media=\"(max-width: 600px)\" type=\"image\/jpeg\">\r\n<source data-image-size=\"image_block_large\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/5027_AMR_Bin_Mover_min-aspect-ratio-47-30-940x600.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/5027_AMR_Bin_Mover_min-aspect-ratio-47-30-1880x1200.jpg 2x\" type=\"image\/jpeg\">\r\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/5027_AMR_Bin_Mover_min-aspect-ratio-47-30-940x600.jpg\">\r\n<\/picture>\t\t\t\t\t<div class=\"image__caption\">\n\t\t\t\t<p>The AMR tote mover picks up the tote<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\" id=\"future\">Future-proofing ecommerce fulfillment<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Joanna: <em>Sustainability is an essential factor in the fulfillment industry. How do you approach this challenge?<\/em><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Ron: Sustainability is ingrained in our DNA and guides our broad approach. Our warehouse, certified with <strong>BREEAM<\/strong>, reflects our commitment to the highest standards. We continuously monitor sustainability and<strong> prioritise lean principles<\/strong> for continuous improvement. Our focus is on creating a <strong>wasteless operation<\/strong>, considering both material and <strong>talent utilisation<\/strong>. We are also mindful of our impact on future generations and remain dedicated to our purpose.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><em>Joanna: At the end of our conversation, please describe your vision for the future of e-commerce order fulfilment.<\/em><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Ron: I&#8217;m a fan of the movie &#8216;Back to the Future&#8217; with Michael J. Fox. Predicting the future is challenging, especially in today&#8217;s fast-paced world, where leaders can quickly become outdated. In the e-commerce industry, change is constant, and it&#8217;s essential to remember its impact on our planet and future generations. <\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>To stay relevant, we must r<strong>emain youthful in our mindset <\/strong>and <strong>listen to diverse perspectives<\/strong> from the market, suppliers, and our team. Adapting to survive is both challenging and exciting, and it should be enjoyable. Hopefully, in the future, we&#8217;ll achieve an even better balance between enjoyment, efficiency, and functionality.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><em>Joanna: Thank you, Ron, for providing such insightful details on the project. The adoption of this semi-automated solution will be a significant step forward for our new ecommerce customers<\/em>.<\/p>\n<\/div>\n\n\n\n<div class=\"image\">\n\t\t\t<picture>\r\n<source data-image-size=\"image_block_small\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/0006_exterior_view_min-aspect-ratio-47-30-564x360.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/0006_exterior_view_min-aspect-ratio-47-30-1128x720.jpg 2x\" media=\"(max-width: 600px)\" type=\"image\/jpeg\">\r\n<source data-image-size=\"image_block_large\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/0006_exterior_view_min-aspect-ratio-47-30-940x600.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/0006_exterior_view_min-aspect-ratio-47-30-1880x1200.jpg 2x\" type=\"image\/jpeg\">\r\n<img decoding=\"async\" alt=\"Distribution warehouse in Groningen, the Netherlands, Radial Europe\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/0006_exterior_view_min-aspect-ratio-47-30-940x600.jpg\">\r\n<\/picture>\t\t\t\t\t<div class=\"image__caption\">\n\t\t\t\t<p>Radial&#8217;s distribution center with BREEAM certificate, Groningen<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"854\" height=\"1024\" src=\"https:\/\/www.radial.com\/files\/2024\/03\/22\/0106_Ron_Kleinsmit_min-2-854x1024.jpg\" alt=\"Ron Kleinsmit, Radial Europe, Groningen\" class=\"wp-image-56249 size-full\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/22\/0106_Ron_Kleinsmit_min-2-854x1024.jpg 854w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/22\/0106_Ron_Kleinsmit_min-2-250x300.jpg 250w, 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https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/22\/0106_Ron_Kleinsmit_min-2-427x512.jpg 427w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/22\/0106_Ron_Kleinsmit_min-2-352x422.jpg 352w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/22\/0106_Ron_Kleinsmit_min-2-704x844.jpg 704w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/22\/0106_Ron_Kleinsmit_min-2-157x188.jpg 157w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/22\/0106_Ron_Kleinsmit_min-2-314x376.jpg 314w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/22\/0106_Ron_Kleinsmit_min-2-432x518.jpg 432w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/22\/0106_Ron_Kleinsmit_min-2-864x1036.jpg 864w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/22\/0106_Ron_Kleinsmit_min-2-292x350.jpg 292w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/22\/0106_Ron_Kleinsmit_min-2-584x700.jpg 584w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/22\/0106_Ron_Kleinsmit_min-2-176x211.jpg 176w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/22\/0106_Ron_Kleinsmit_min-2-38x46.jpg 38w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/03\/22\/0106_Ron_Kleinsmit_min-2-77x92.jpg 77w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><\/figure><div class=\"wp-block-media-text__content\"><div class=\"core-paragraph-block\">\n<p><a href=\"https:\/\/www.linkedin.com\/in\/ronkleinsmit\/?originalSubdomain=nl\">Ron Kleinsmit, <\/a>Site Manager in Groningen, brings a wide range of skills and experience to the team. He founded Dreamflights, a company specializing in hot-air balloon flights. After successfully selling his company managed operations and procurement for an industrial bakery procurement agency. Later, he led operations at Portena Logistiek, eventually becoming CEO before its sale to Nedcargo in 2021. Following this, he focused on consultancy in the logistics sector. In 2023, he joined Radial Europe. Ron lives in Frisia with his wife and three children. When not coaching hockey or hitting on the slopes, he enjoys music, singing, and playing guitar.<\/p>\n<\/div><\/div><\/div>\n\n\n\n\n<div class=\"info-cta\">\n    <div class=\"info-cta__inner\">\n        <div class=\"info-cta__left\">\n            <div class=\"info-cta__summary\">\n\t\t\t\t\t\t\t\t\t<p>Interested in our Groningen site?<\/p>\n\t\t\t\t            <\/div>\n        <\/div>\n\n                    <div class=\"info-cta__right\">\n                <a class=\"info-cta__cta button-primary light\" \n                href=\" https:\/\/www.radial.com\/eur\/contact-us \"\n                    >\n                                            Contact us                                    <\/a>\n            <\/div>\n            <\/div>\n<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","insight_type":[],"solution":[399],"class_list":["post-56677","insight","type-insight","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight\/56677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/types\/insight"}],"version-history":[{"count":65,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight\/56677\/revisions"}],"predecessor-version":[{"id":57042,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight\/56677\/revisions\/57042"}],"wp:attachment":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/media?parent=56677"}],"wp:term":[{"taxonomy":"insight_type","embeddable":true,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/insight_type?post=56677"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/solution?post=56677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}