{"id":52325,"date":"2024-02-02T07:16:21","date_gmt":"2024-02-02T12:16:21","guid":{"rendered":"https:\/\/www.radial.com\/?post_type=insight&p=52325"},"modified":"2024-02-02T07:16:23","modified_gmt":"2024-02-02T12:16:23","slug":"7-steps-to-cut-down-ecommerce-returns","status":"publish","type":"insight","link":"https:\/\/www.radial.com\/eur\/insights\/7-steps-to-cut-down-ecommerce-returns","title":{"rendered":"7 steps to cut down ecommerce returns"},"content":{"rendered":"\n
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Returns have always been a headache for e-commerce. Online shopping returns involve consumers returning products purchased through e-commerce platforms. In 2023, the global reverse logistics market amounted to about 700 billion U.S. dollars, and projections suggest it will grow by 36 percent to 954.5 billion dollars by 2029.<\/a><\/p>\n<\/div>\n\n

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The costs and the limited resources like space and staff to handle returns made retailers reconsider their policy of offering free returns. Now, about 80% of ecommerce stores charge for at least one way of returning items. Although this has lowered the number of returns, it also means retailers might lose some business. What can be done to cut down on returns without making customers unhappy?<\/p>\n<\/div>\n\n

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Here are some ways to change how, why, when, and where customers return things.<\/p>\n<\/div>\n\n

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1. Provide more detailed information<\/h2>\n<\/div>\n\n
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Consumers want a smooth, seamless, and informed buying process \u2014 which means the more information a brand can provide, the more informed the consumer can be. Design the customer experience to include as much information as possible, including user generated content (UGC), such as: <\/p>\n<\/div>\n\n

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