{"id":66315,"date":"2024-10-21T09:10:49","date_gmt":"2024-10-21T13:10:49","guid":{"rendered":"https:\/\/www.radial.com\/?post_type=case_study&p=66315"},"modified":"2024-10-21T09:10:53","modified_gmt":"2024-10-21T13:10:53","slug":"radial-powers-youniques-bold-ecommerce-strategy","status":"publish","type":"case_study","link":"https:\/\/www.radial.com\/eur\/case-study\/radial-powers-youniques-bold-ecommerce-strategy","title":{"rendered":"Radial powers Younique’s bold ecommerce strategy"},"content":{"rendered":"\n
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Younique<\/a>, founded in 2012 by brother-and-sister duo Derek Maxfield and Melanie Huscroft, is an American-based cosmetics and skincare<\/strong> company. They were looking for a company that specializes in fulfillment for cosmetics to support their mission of uplifting, empowering, and validating women globally.<\/p>\n<\/div>\n\n

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Younique pioneered a unique business model by combining ecommerce, social selling, and direct selling.<\/strong> It became the first direct sales company to operate almost exclusively through social media, enabling women to sell directly to other women in a digital world.<\/p>\n<\/div>\n\n\n\n

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High-quality, accessible products are designed for a variety of skin types and shades, easy to use and share.<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n

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Younique needs<\/h2>\n<\/div>\n\n
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To support continued growth and ensure smooth operations, Younique sought a trusted global partner <\/strong>with the right experience and expertise in providing fulfillment<\/a> for cosmetics companies. The ideal partner needed to have:<\/p>\n<\/div>\n\n\n

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1) Extensive experience in kitting<\/strong> and fulfilling custom B2C ecommerce orders<\/strong>,<\/p>\n<\/div>\n\n

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2) Cost-efficient<\/strong> operations,<\/p>\n<\/div>\n\n

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3) Proven ability to offer adaptability<\/strong>, flexibility<\/strong>, and scalability<\/strong>,<\/p>\n<\/div>\n\n

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4) Delivering an exceptional customer experience<\/strong>, including handling high order peaks and providing branded packaging.<\/p>\n<\/div><\/div>

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Fulfillment for cosmetics from Radial<\/h2>\n<\/div>\n\n
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Younique has chosen to partner with Radial\u2019s German warehouse in Halle<\/a>, leveraging its Fulfillment by Consumer (FF B2C),<\/strong> quality control, returns, and transportation<\/a> services. With Radial’s support, Younique has consistently maintained high-quality service, even during peak periods.<\/p>\n<\/div>\n\n\n\n

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Younique uses Halle’s 5.5-kilometre conveyor system to streamline operations, ensuring faster processing and delivery.<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n

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Challenges<\/h3>\n<\/div>\n\n
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