{"id":65574,"date":"2024-09-26T08:20:58","date_gmt":"2024-09-26T12:20:58","guid":{"rendered":"https:\/\/www.radial.com\/?post_type=case_study&#038;p=65574"},"modified":"2025-12-22T15:22:39","modified_gmt":"2025-12-22T20:22:39","slug":"from-waste-to-worth-the-radial-foodello-partnership","status":"publish","type":"case_study","link":"https:\/\/www.radial.com\/eur\/case-study\/from-waste-to-worth-the-radial-foodello-partnership","title":{"rendered":"From waste to worth: the Radial-Foodello partnership"},"content":{"rendered":"\n<div class=\"landing-page-block-area\">\n\t\n<div class=\"core-paragraph-block\">\n<p><a href=\"https:\/\/www.foodello.nl\/\">Foodello<\/a>, a Finnish market leader in combating food waste, has undergone rapid growth across Western Europe. The need for an effective, sustainable and scalable fulfillment partner arose due to Foodello\u2019s expansion, particularly in Belgium and the Netherlands, where it tripled its business in 2023.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Radial, a B2C fulfillment specialist and part of bnode, supports Foodello&#8217;s <a href=\"https:\/\/www.radial.com\/eur\/ecommerce-fulfillment\/fulfillment-solutions\">fulfillment<\/a> and <a href=\"https:\/\/www.radial.com\/eur\/ecommerce-fulfilment\/transportation-management\">transportation<\/a> needs, enabling further growth while aligning with Foodello&#8217;s mission of sustainable development.<\/p>\n<\/div>\n\n\n\n<div class=\"statistics statistics__3\">\n    <span class=\"statistics__elipse-right\">\n    <\/span>\n    <div class=\"statistics--inner\">\n        <div class=\"statistics__info animate\">\n\t\t                    <h2 class=\"statistics__title\">\n\t\t\t\t    Foodello in 2023                <\/h2>\n\t\t    \t\t                    <div class=\"statistics__summary\">\n\t\t\t\t    <p>main business achievements<\/p>\n                <\/div>\n\t\t            <\/div>\n\t                <ul class=\"statistics__content statistics__content__3 animate\">\n\t\t\t                        <li class=\"statistics__element\">\n\t\t\t\t\t                            <div class=\"statistics__number\">\n\t\t\t\t\t\t                                    \t\t\t\t\t\t\t    13 M\t\t\t\t\t\t                            <\/div>\n\n\t\t\t\t\t                                <div class=\"statistics__number-text\">\n\t\t\t\t\t\t\t    kg of saved food                             <\/div>\n\t\t\t\t\t                        <\/li>\n\t\t\t                        <li class=\"statistics__element\">\n\t\t\t\t\t                            <div class=\"statistics__number\">\n\t\t\t\t\t\t                                    \t\t\t\t\t\t\t    20 M\t\t\t\t\t\t                            <\/div>\n\n\t\t\t\t\t                                <div class=\"statistics__number-text\">\n\t\t\t\t\t\t\t    Euro of revenue                            <\/div>\n\t\t\t\t\t                        <\/li>\n\t\t\t                        <li class=\"statistics__element\">\n\t\t\t\t\t                            <div class=\"statistics__number\">\n\t\t\t\t\t\t                                    \t\t\t\t\t\t\t    30%\t\t\t\t\t\t                            <\/div>\n\n\t\t\t\t\t                                <div class=\"statistics__number-text\">\n\t\t\t\t\t\t\t    YOY growth                            <\/div>\n\t\t\t\t\t                        <\/li>\n\t\t\t                <\/ul>\n\t        <\/div>\n    <span class=\"statistics__elipse-left\">\n    <\/span>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Key challenges Foodello faced<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Foodello\u2019s core mission is to reduce food waste by selling surplus food products online at significant discounts. By 2023, Foodello had already saved over <strong>13 million kg of food<\/strong> from being wasted. However, rapid growth \u2014 including a <strong>30% year-over-year growth<\/strong> that brought the company to over <strong>\u20ac20 million in revenue<\/strong> \u2014 meant that its logistics infrastructure needed to scale efficiently. The company expanded into new regions, including Wallonia and Brussels, and sought a fulfillment partner capable of managing increasing order volumes while ensuring high service levels.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><strong>1. Scaling logistics operations <\/strong>to match rapid growth in new markets.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><strong>2. Ensuring a seamless, eco-friendly logistics <\/strong>process to align with their mission.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><strong>3. Expanding order fulfillment efficiency <\/strong>to match high customer expectations.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:49% auto\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.radial.com\/files\/2024\/09\/Mariska_Foodello-1024x683.jpeg\" alt=\"\" class=\"wp-image-65593 size-full\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-1024x683.jpeg 1024w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-300x200.jpeg 300w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-768x512.jpeg 768w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-1536x1025.jpeg 1536w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-899x600.jpeg 899w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-1799x1200.jpeg 1799w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-540x360.jpeg 540w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-1079x720.jpeg 1079w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-450x300.jpeg 450w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-900x600.jpeg 900w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-942x628.jpeg 942w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-1884x1256.jpeg 1884w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-1122x748.jpeg 1122w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-345x230.jpeg 345w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-689x460.jpeg 689w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-600x400.jpeg 600w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-1199x800.jpeg 1199w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-369x246.jpeg 369w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-738x492.jpeg 738w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-495x330.jpeg 495w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-990x660.jpeg 990w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-674x450.jpeg 674w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-1349x900.jpeg 1349w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-387x258.jpeg 387w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-774x516.jpeg 774w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-112x75.jpeg 112w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-225x150.jpeg 225w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-216x144.jpeg 216w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-432x288.jpeg 432w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-246x164.jpeg 246w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-492x328.jpeg 492w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-187x125.jpeg 187w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-375x250.jpeg 375w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-749x500.jpeg 749w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-469x313.jpeg 469w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-938x626.jpeg 938w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-690x460.jpeg 690w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-1380x920.jpeg 1380w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-342x228.jpeg 342w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-684x456.jpeg 684w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-978x652.jpeg 978w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-696x464.jpeg 696w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-1392x928.jpeg 1392w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-390x260.jpeg 390w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-780x520.jpeg 780w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-946x631.jpeg 946w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-1892x1262.jpeg 1892w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-704x470.jpeg 704w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-1408x939.jpeg 1408w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-960x640.jpeg 960w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-705x470.jpeg 705w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-1410x940.jpeg 1410w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-767x512.jpeg 767w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-1535x1024.jpeg 1535w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-633x422.jpeg 633w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-1265x844.jpeg 1265w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-282x188.jpeg 282w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-564x376.jpeg 564w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-230x153.jpeg 230w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-460x307.jpeg 460w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-518x346.jpeg 518w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-1036x691.jpeg 1036w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-350x234.jpeg 350w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-700x467.jpeg 700w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-176x117.jpeg 176w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-352x235.jpeg 352w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-46x31.jpeg 46w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello-92x61.jpeg 92w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Mariska_Foodello.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\"><div class=\"core-paragraph-block\">\n<p><strong>Mariska Kapelle, Foodello\u2019s Logistics Manager <\/strong><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><em>&#8220;We were positively surprised by the engineering and design of the solution proposed by Radial, and we were happy with the cultural fit that seemed to exist during the negotiations. Obviously, these two factors, combined with the price level, made us choose Radial. A nice bonus was the offer of a multi-carrier solution, which we had been hoping to offer to our customers for a while.&#8221;<\/em><\/p>\n<\/div><\/div><\/div>\n\n\n\n\n<div class=\"statistics statistics__3\">\n    <span class=\"statistics__elipse-right\">\n    <\/span>\n    <div class=\"statistics--inner\">\n        <div class=\"statistics__info animate\">\n\t\t                    <h2 class=\"statistics__title\">\n\t\t\t\t    Radial offered Foodello                <\/h2>\n\t\t    \t\t                    <div class=\"statistics__summary\">\n\t\t\t\t    <p>warehouse in Groningen, the Netherlands<\/p>\n                <\/div>\n\t\t            <\/div>\n\t                <ul class=\"statistics__content statistics__content__3 animate\">\n\t\t\t                        <li class=\"statistics__element\">\n\t\t\t\t\t                            <div class=\"statistics__number\">\n\t\t\t\t\t\t                                    \t\t\t\t\t\t\t    8.5 M\t\t\t\t\t\t                            <\/div>\n\n\t\t\t\t\t                                <div class=\"statistics__number-text\">\n\t\t\t\t\t\t\t    items outbound annually                            <\/div>\n\t\t\t\t\t                        <\/li>\n\t\t\t                        <li class=\"statistics__element\">\n\t\t\t\t\t                            <div class=\"statistics__number\">\n\t\t\t\t\t\t                                    \t\t\t\t\t\t\t    3 K\t\t\t\t\t\t                            <\/div>\n\n\t\t\t\t\t                                <div class=\"statistics__number-text\">\n\t\t\t\t\t\t\t    bulk pallet locations                            <\/div>\n\t\t\t\t\t                        <\/li>\n\t\t\t                        <li class=\"statistics__element\">\n\t\t\t\t\t                            <div class=\"statistics__number\">\n\t\t\t\t\t\t                                    \t\t\t\t\t\t\t    1.8 K\t\t\t\t\t\t                            <\/div>\n\n\t\t\t\t\t                                <div class=\"statistics__number-text\">\n\t\t\t\t\t\t\t    SKU pick locations                            <\/div>\n\t\t\t\t\t                        <\/li>\n\t\t\t                <\/ul>\n\t        <\/div>\n    <span class=\"statistics__elipse-left\">\n    <\/span>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">The solution: partnering with Radial<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Foodello started the process of finding a new fulfillment partner in the second half of 2023. After extensive research, they chose Radial for their scalable, innovative, and sustainable fulfillment solutions. Foodello\u2019s cooperation with Radial is built around several key elements:<\/p>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"4\">\n<h4 class=\"wp-block-heading\">1. Comprehensive services<\/h4>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Radial provides Foodello with a full scope of e-commerce fulfillment services, including:<\/p>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li><strong>Storage <\/strong><\/li>\n\n\n\n<li><strong>Order picking and packing<\/strong><\/li>\n\n\n\n<li><strong>Returns management<\/strong><\/li>\n\n\n\n<li><strong>Value-added services<\/strong><\/li>\n\n\n\n<li><strong>End-to-end product traceability<\/strong><\/li>\n\n\n\n<li><strong>Transportation management<\/strong><\/li>\n<\/ul>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"4\">\n<h4 class=\"wp-block-heading\">2. Storage and order capacity<\/h4>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Radial\u2019s fulfillment center in Groningen can handle up to <strong>8.5 million Foodello items outbound annually<\/strong>. <\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>The warehouse offers Foodello: <strong>3,000 bulk pallet locations<\/strong> and over <strong>1,800 SKU pick locations<\/strong>. This allows them to expand their product range efficiently.<\/p>\n<\/div>\n\n\n\n<div class=\"image\">\n\t\t\t<picture>\r\n<source data-image-size=\"image_block_small\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Foodello-launch-aspect-ratio-47-30-564x360.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Foodello-launch-aspect-ratio-47-30-1128x720.jpg 2x\" media=\"(max-width: 600px)\" type=\"image\/jpeg\">\r\n<source data-image-size=\"image_block_large\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Foodello-launch-aspect-ratio-47-30-940x600.jpg\" type=\"image\/jpeg\">\r\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Foodello-launch-aspect-ratio-47-30-940x600.jpg\">\r\n<\/picture>\t\t\t<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"4\">\n<h4 class=\"wp-block-heading\">3. Technological innovation<\/h4>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Radial implemented cutting-edge technologies to help handle Foodello\u2019s growing order volumes while maintaining operational efficiency. Some of them are: <\/p>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li><strong>Transport assistance power-driven picking trolleys,<\/strong> the &#8220;KT4&#8221;, which utilizes a 5th wheel with an electric motor to support turning, along with a 20Ah battery pack and a multifunctional handle.<\/li>\n\n\n\n<li><strong>Semi-automated case closing machine<\/strong> eliminating the manual process of case erecting- taping.<\/li>\n\n\n\n<li><strong>Mettler integrated digital weighing platforms<\/strong> built into bespoke packing benches. They can weigh orders up to 60 kg.<\/li>\n\n\n\n<li><strong>Gravity-fed roller,<\/strong> 90-degree curve, along with motorized conveyor systems.<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"4\">\n<h4 class=\"wp-block-heading\">4. Sustainable fulfilment<\/h4>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Foodello\u2019s mission aligns seamlessly with Radial\u2019s sustainability goals and initiatives: <\/p>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li><strong>Eco-friendly warehouse. <\/strong>The BREEAM certified Groningen warehouse was built to the highest sustainability standards. This eco-friendly facility operates using solar panels and autonomous mobile robots (AMRs) to optimize<strong> <\/strong>energy efficiency and reduce environmental impact.<\/li>\n\n\n\n<li><strong>Energy efficient solution<\/strong>. Specilized machines that are more efficient than manual methods improve fulfillment speed and accuracy, minimizing delays, errors, and energy consumption across the supply chain.<\/li>\n\n\n\n<li><strong>Zero-waste culture<\/strong>. Eliminating plastic<strong>,<\/strong> partnering with local food banks for non-sellable products along with Radial&#8217;s commitment to sustainability utilising waste separation and recycling initiatives.<\/li>\n\n\n\n<li><strong>Sustainable packaging<\/strong>. Radial sourced a local specialist to introduce eco-friendly materials, such as recycled bubble foil, to minimize packaging waste. Semi-automated case-closing machines ensure consistent packaging and reduce material waste by using only the necessary amount of tape and packing materials.<\/li>\n<\/ul>\n<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"4\">\n<h4 class=\"wp-block-heading\">5. Sustainable transportation <\/h4>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Radial carefully selected last-mile carriers that have a clear vision on zero emission deliveries. They offer <strong>PUDO<\/strong> services, <strong>bike couriers<\/strong> and <strong>electric delivery vehicles<\/strong> which ensures that last-mile delivery is as eco-friendly as possible.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 41%\"><div class=\"wp-block-media-text__content\"><div class=\"core-paragraph-block\">\n<p>Steven Waterhouse, National Project Manager, Radial Europe: <em>We\u2019ve introduced transport assistance power-driven picking trolleys and semi-automated case closing machines to streamline Foodello\u2019s fulfillment process. These innovations not only enhance efficiency but also reduce energy consumption and minimize packaging waste<\/em>.<em> It supports our commitment to sustainable fulfilment practices while meeting Foodello\u2019s growing order volumes.<\/em><\/p>\n<\/div><\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.radial.com\/files\/2024\/07\/24\/steven_waterhouse.jpg\" alt=\"\" class=\"wp-image-63723 size-full\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse.jpg 800w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-300x300.jpg 300w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-150x150.jpg 150w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-768x768.jpg 768w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-600x600.jpg 600w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-360x360.jpg 360w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-720x720.jpg 720w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-628x628.jpg 628w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-748x748.jpg 748w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-230x230.jpg 230w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-460x460.jpg 460w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-400x400.jpg 400w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-246x246.jpg 246w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-492x492.jpg 492w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-330x330.jpg 330w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-660x660.jpg 660w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-450x450.jpg 450w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-387x387.jpg 387w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-774x774.jpg 774w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-75x75.jpg 75w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-144x144.jpg 144w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-288x288.jpg 288w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-125x125.jpg 125w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-250x250.jpg 250w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-500x500.jpg 500w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-469x469.jpg 469w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-228x228.jpg 228w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-456x456.jpg 456w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-704x704.jpg 704w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-640x640.jpg 640w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-470x470.jpg 470w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-512x512.jpg 512w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-422x422.jpg 422w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-188x188.jpg 188w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-376x376.jpg 376w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-518x518.jpg 518w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-350x350.jpg 350w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-700x700.jpg 700w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-176x176.jpg 176w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-352x352.jpg 352w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-46x46.jpg 46w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/07\/24\/steven_waterhouse-92x92.jpg 92w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Implementation process<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>The implementation steps included:<\/p>\n<\/div>\n\n<div class=\"core-list-block\">\n<ul class=\"wp-block-list\">\n<li><strong>Warehouse design<\/strong>. Foodello worked closely with Radial\u2019s team to ensure that the new warehouse layout and processes were designed to be scalable and efficient.<\/li>\n\n\n\n<li><strong>Logistics optimization<\/strong>. Communication with the warehouse team was key to ensuring smooth daily operations, particularly as Foodello\u2019s order volumes increased.<\/li>\n\n\n\n<li><strong>Finalization<\/strong>. The project was completed by July 2024, and the move to Radial\u2019s Groningen warehouse was finalized during a &#8220;warehouse move weekend.&#8221;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"image\">\n\t\t\t<picture>\r\n<source data-image-size=\"image_block_small\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Richard-Lindroos_owner_and_founder_Mariska-Kapelle_launch-aspect-ratio-47-30-564x360.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Richard-Lindroos_owner_and_founder_Mariska-Kapelle_launch-aspect-ratio-47-30-1128x720.jpg 2x\" media=\"(max-width: 600px)\" type=\"image\/jpeg\">\r\n<source data-image-size=\"image_block_large\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Richard-Lindroos_owner_and_founder_Mariska-Kapelle_launch-aspect-ratio-47-30-940x600.jpg\" type=\"image\/jpeg\">\r\n<img decoding=\"async\" alt=\"Foodello start in Groningen\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Richard-Lindroos_owner_and_founder_Mariska-Kapelle_launch-aspect-ratio-47-30-940x600.jpg\">\r\n<\/picture>\t\t\t\t\t<div class=\"image__caption\">\n\t\t\t\t<p>Foodello launch in Radial Groningen<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n<div class=\"core-heading-block\" data-heading-level=\"2\">\n<h2 class=\"wp-block-heading\">Outcomes and results<\/h2>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Through their partnership with Radial, Foodello has achieved several important milestones:<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><strong>1. Expanded capacity<\/strong><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>With Radial\u2019s 26,000-square-meter Groningen warehouse and its advanced technology, Foodello can efficiently manage its growing order volume across multiple markets, including the new territories in Belgium and the Netherlands.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><strong>2. Improved customer experience<\/strong><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>The introduction of faster delivery options and improved order tracking systems (client portal) has allowed Foodello to enhance its customer experience, ensuring that products arrive fresh and on time. The tailored fulfilment solution make sure we pick exactly what the customer ordered, in the quantity that it is ordered. Additionally, the multi-carrier solution gives our customer a choice in the last-mile, and we are constantly working on improving the freight quality as well in terms of damages.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><strong>3. Sustainability alignment<\/strong><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Radial\u2019s eco-friendly practices, from packaging to delivery, help Foodello stay true to its mission of reducing food waste and minimizing environmental impact.<\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p><strong>4. Seamless growth<\/strong><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>Thanks to the cooperation with Radial, Foodello will continue to scale operations efficiently while preparing for further expansion.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1000\" height=\"745\" src=\"https:\/\/www.radial.com\/files\/2024\/09\/IMG_6987.jpg\" alt=\"\" class=\"wp-image-65738 size-full\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987.jpg 1000w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-300x224.jpg 300w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-768x572.jpg 768w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-805x600.jpg 805w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-483x360.jpg 483w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-966x720.jpg 966w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-403x300.jpg 403w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-843x628.jpg 843w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-309x230.jpg 309w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-617x460.jpg 617w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-537x400.jpg 537w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-330x246.jpg 330w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-660x492.jpg 660w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-443x330.jpg 443w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-886x660.jpg 886w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-604x450.jpg 604w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-387x288.jpg 387w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-774x577.jpg 774w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-101x75.jpg 101w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-201x150.jpg 201w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-193x144.jpg 193w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-246x183.jpg 246w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-492x367.jpg 492w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-168x125.jpg 168w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-336x250.jpg 336w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-671x500.jpg 671w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-469x349.jpg 469w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-938x699.jpg 938w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-306x228.jpg 306w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-612x456.jpg 612w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-946x705.jpg 946w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-704x524.jpg 704w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-859x640.jpg 859w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-631x470.jpg 631w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-687x512.jpg 687w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-566x422.jpg 566w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-252x188.jpg 252w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-505x376.jpg 505w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-230x171.jpg 230w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-460x343.jpg 460w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-518x386.jpg 518w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-350x261.jpg 350w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-700x522.jpg 700w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-176x131.jpg 176w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-352x262.jpg 352w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-46x34.jpg 46w, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/IMG_6987-92x69.jpg 92w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\"><div class=\"core-paragraph-block\">\n<p><strong>Mariska Kapelle, Foodello\u2019s Logistics Manager:<\/strong><\/p>\n<\/div>\n\n<div class=\"core-paragraph-block\">\n<p>\u201c<em><em>Radial\u2019s team has quickly understood Foodello\u2019s mission and unique challenges. The team is very eager to contribute to and improve their processes to improve our customer\u2019s experience. Their innovative approach and commitment to sustainable fulfillment have enabled us to scale efficiently while delivering the best customer experience and continuing our fight against food waste.<\/em><\/em>\u201c<\/p>\n<\/div><\/div><\/div>\n\n\n\n\n<div class=\"image\">\n\t\t\t<picture>\r\n<source data-image-size=\"image_block_small\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Foodello-stock-aspect-ratio-47-30-564x360.jpg, https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Foodello-stock-aspect-ratio-47-30-1128x720.jpg 2x\" media=\"(max-width: 600px)\" type=\"image\/jpeg\">\r\n<source data-image-size=\"image_block_large\" srcset=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Foodello-stock-aspect-ratio-47-30-940x600.jpg\" type=\"image\/jpeg\">\r\n<img decoding=\"async\" alt=\"Foodello and Radial cooperation for sustainability\" src=\"https:\/\/www.radial.com\/wp-content\/uploads\/2024\/09\/Foodello-stock-aspect-ratio-47-30-940x600.jpg\">\r\n<\/picture>\t\t\t\t\t<div class=\"image__caption\">\n\t\t\t\t<p>Foodello stock at Radial warehouse in Groningen<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n\n\n\n\n<div class=\"info-cta\">\n    <div class=\"info-cta__inner\">\n        <div class=\"info-cta__left\">\n            <div class=\"info-cta__summary\">\n\t\t\t\t\t\t\t\t\t<p>Learn how Radial supports ecommerce brands.<\/p>\n\t\t\t\t            <\/div>\n        <\/div>\n\n                    <div class=\"info-cta__right\">\n                <a class=\"info-cta__cta button-primary light\" \n                href=\" https:\/\/www.radial.com\/eur\/contact-us \"\n                    >\n                                            Contact us                                    <\/a>\n            <\/div>\n            <\/div>\n<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","class_list":["post-65574","case_study","type-case_study","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/case_study\/65574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/types\/case_study"}],"version-history":[{"count":60,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/case_study\/65574\/revisions"}],"predecessor-version":[{"id":78985,"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/case_study\/65574\/revisions\/78985"}],"wp:attachment":[{"href":"https:\/\/www.radial.com\/eur\/wp-json\/wp\/v2\/media?parent=65574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}