{"id":53757,"date":"2024-03-07T08:26:40","date_gmt":"2024-03-07T13:26:40","guid":{"rendered":"https:\/\/www.radial.com\/?post_type=case_study&p=53757"},"modified":"2024-08-27T10:37:37","modified_gmt":"2024-08-27T14:37:37","slug":"driving-sales-and-brand-loyalty-for-a-social-selling-fashion-brand","status":"publish","type":"case_study","link":"https:\/\/www.radial.com\/eur\/case-study\/driving-sales-and-brand-loyalty-for-a-social-selling-fashion-brand","title":{"rendered":"Tailored 3PL Drives Sales"},"content":{"rendered":"\n
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Quanticlo<\/a> was founded in 2014 by Malvina Podest\u00e0 and Francesco Pata in Sarzana, Liguria, Italy. <\/p>\n<\/div>\n\n

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Malvina and Francesco had the vision of a brand young at heart, and the winning intuition to concentrate on social media. This Italian fashion brand offers a wide selection<\/a> of women’s shoes and accessories<\/a>, all reflecting the latest trends or tailored for specific occasions. Their products are priced affordably and come with express shipping within 24 hours. Today, the brand boasts over 1 million followers on Instagram<\/a> and is considered a reference platform for influencers.<\/p>\n<\/div>\n\n

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Quanticlo operates exclusively online<\/a>. <\/p>\n<\/div>\n\n\n

\"Malvina<\/figure>
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Malvina Podesta<\/a>, Quanticlo Founder: <\/em><\/p>\n<\/div>\n\n

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\u201cWe started with a budget of about \u20ac100, focusing exclusively on the online world. We created a trendy brand, where low and super affordable prices go hand in hand with a well-crafted and cool image, attention to detail, and all services offered to our customers\u201d. <\/em><\/p>\n<\/div><\/div><\/div>\n\n\n

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Social selling as the main sales channel<\/strong><\/h2>\n<\/div>\n\n
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Quanticlo’s strategy is to prioritize social media platforms alongside an intuitive and modern website. Instagram<\/a>, Facebook<\/a>, and TikTok<\/a> serve as the primary channels aimed at both acquiring new customers and retaining those who have already made purchases. Quanticlo utilizes social media to showcase new products, restocks, related content about its shoes, and fashion and styling tips.<\/p>\n<\/div>\n\n\n

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Malvina Podesta: <\/a><\/em><\/p>\n<\/div>\n\n

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\u201cSocial media have always been our driving force and the main source of inspiration. Social networks like TikTok and Instagram dictate trends through creators <\/strong>and influencers. Today, many offline phenomena also go viral thanks to subsequent exposure online\u201d.<\/em><\/p>\n<\/div><\/div>

\"Quanticlo<\/figure><\/div>\n\n\n
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Engaging shopping experience provides value and differentiates the fashion brand <\/strong><\/h2>\n<\/div>\n\n
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Engaging shopping experience is a crucial factor for Quanticlo. It contributes to building strong brand awareness and fostering trust in this fashion brand.<\/p>\n<\/div>\n\n

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